Apple SVP of Marketing Phil Schiller in an interview on Wednesday delivered a devastating take on Google's Chromebook initiative, saying the platform's success in the education market largely owes to its low price and broader institutional testing procedures.
Apple's A4 project helped deliver the custom silicon for the very first iPad, positioning the company in a race against time with the world's leading mobile chip designers. Although it ran into stiff competition along the way, Apple succeeded with an implementation that was markedly different from its peers. Here's how they did it.
Over the past two decades, Apple has proven capable of exercising its rapidly lithe, innovating ability to take its existing technologies and create new computing forms that retain its influence over the most commercially successful and strategically important markets. That winning strategy of the past also appears to be the best suited for the future of PCs.
Apple's new iPad is billed as, among other things, an attempt to recapture some share of the education market, one currently dominated by cheaper Chromebooks. Here's a look at how Apple's latest offering measures up to the competition.
Every year, several companies—most notoriously Google—float various unfunny, excessively long dad jokes on April Fools Day. But rather than waste your time detailing these latest flat attempts at humor in tech, why not take a moment on April 1 to take a look at the really foolish stuff the tech media serves up virtually every day?
Bloomberg's latest scoop uses Apple's upcoming education event as an opportunity to advance the idea that Google's Chromebooks (and Android tablets!) are taking over new markets while iPads stare into the inky black void of doom. That's wrong, here's why.
Privacy advocates at the Electronic Frontier Foundation have again outlined how Google is successfully dumping millions of low-cost Chromebooks on U.S. schools, enabling the mass collection and storage of information on children without the consent of their parents or even the understanding of many school administrators.
Apple's Macs and iPads have lost significant ground in the U.S. educational market during the last three years, in 2016 slipping to third place behind Chromebooks and Windows devices, according to new research.
In a meeting with journalists at Mobile World Congress, Google's senior Vice President of hardware Rick Osterloh reportedly described the "end of the line" for the company's premium notebook bearing the Pixel brand, after shipping just two editions of the product since 2013.
Google's Chrome OS partners Acer, Asus, Dell, HP, Samsung and Lenovo collectively shipped 37 percent more low-priced netbooks than the number of premium laptops Apple sold during the quarter in the U.S., although most of those Chromebook sales were to K-12 schools.
After requesting details on Google's data collection policies in relation to its education technology program, Sen. Al Franken on Tuesday published the company's official point-by-point response, saying the letter was thorough but ultimately incomplete.
U.S. Senator Al Franken has sent a letter to Google CEO Sundar Pichai, asking his company to describe what it's doing with the private data of students who use Chromebooks and/or Google Apps for Education.
The Electronic Frontier Foundation filed a federal complaint against Google this week, accusing the search giant of violating its own promises to not collect personal information from children using its devices and services in the classroom.
After a slow start, the market for laptops running Google's Chrome OS — known as Chromebooks — has begun to pick up steam, new data indicates, with education customers representing a sizable majority of orders.
Last week's Financial Times headline claiming that Google had overtaken Apple in U.S. education—based on data from IDC—was not just technically inaccurate but wildly misleading and served to obscure far more meaningful trends occurring in the PC market, particularly in education as well as the broader emerging segment of new computing form factors.