Ahead of earnings, GBH Insights' Daniel Ives sees 42 million iPhones sold, and no big surprises -- but predicts the real story is what Apple forecasts for 2019 demand.

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Apple delivered record revenue in its holiday quarter, but went about it in a way different than investors expected, leaving analysts to rethink their so-called "super cycle" predictions for iPhone X unit sales growth. But with the average selling price of new iPhones soaring to unexpected highs, analysts remain bullish on the company's prospects in the months to come.

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Prognosticating sales of tech products can be a difficult and thankless job, particularly when the companies selling the products themselves don't announce sales figures. But that doesn't excuse inconsistencies, unrealistic projections, or a lack of critical thinking skills.

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With a better-than-expected iPhone 8 launch quarter, and a highly anticipated debut for the flagship iPhone X, investors on Wall Street are riding high on Apple stock, pushing shares into uncharted territory as analysts increase their forecasts to trillion-dollar market cap levels.

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As shares of Apple continue to hover just above $100, investment firm FBR stood by the iPhone maker on Monday, saying that the overly negative sentiment on Wall Street is not justified.

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As hype continues to build around upcoming virtual reality and augmented reality products, one Wall Street analyst doesn't think Apple will sit on the sidelines, potentially acquiring companies and working behind the scenes on its own offerings throughout 2016.

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Concerns over iPhone 6s sales continue to grow on Wall Street, as FBR & Co. became the latest firm to revise its estimates downward, calling on Apple to sell 75.5 million total iPhones in the current December quarter and cutting its price target to $150.

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Sales of the Apple Watch have continued to grow since its launch in April, and one analyst believes total sales of its wearable device could double this holiday alone, moving 6 million units in the lucrative three-month shopping period.

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While the iPad lineup has continued to shrink to a smaller portion of Apple's total business, this week's launch of the iPad Pro could reverse that trend, one analyst believes, predicting total iPad sales will account for 15 percent of the company's revenue in 2016.

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Less than four months after it launched, Apple Music already has 6.5 million paid subscribers, or nearly a third of the 20 million who pay for Spotify, a service that has been around since 2008, investment firm FBR & Co. said on Tuesday.

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With more than 13 million units sold in the first three days of availability, the iPhone 6s and iPhone 6s Plus exceeded most market expectations, and analysts responded on Monday by reacting favorably to the announcement from Apple.

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Investors would be wise to take advantage of recent losses in Apple's share price, FBR Capital Markets said on Thursday, predicting that another major growth cycle is on the horizon for the iPhone maker.

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Recent struggles for Apple stock are based on unfounded fears out of China, FBR Capital Markets said on Tuesday, telling investors it believes the "speed bump" will be over soon as strong iPhone sales continue.

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Investment bank FBR this week rated Apple stock with a massive $185 price target, forecasting that the iPhone maker will eventually become the world's first corporation valued at $1 trillion.

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