While Android devices continue to sell in large quantities, the advertising dollars that support the platform are increasing going to Apple's iOS, which now claims a 75 percent ad spend share of the leading ad server marketplace.
A new report by IDC highlights that apps such as Facebook, Twitter and Pandora are beating mobile ad networks in grabbing new ad revenue, a trend the research group failed to predict in its last report. Ad revenues are still a tiny fragment of overall mobile revenues however.
Republican presidential candidate Mitt Romney's camp on Friday announced that he will be taking his campaign to iPhone, iPad and iPod touch users nationwide using Apple's iAd, making him the first politico to advertise through the service since it was introduced in 2010.
Faced with diminishing interest in its iAd service, Apple has made substantial changes to the struggling advertising platform, such as reducing the minimum campaign amount, increasing developer revenue share and adjusting its fees, according to a new report.
A soon-to-be-released book promising an inside look at Apple has characterized Senior Vice President of Internet Software and Services Eddy Cue as a "dealmaker" crucial to the company's negotiations with carriers, record companies and movie studios.
After an almost five month worldwide search to find a chief for its iAd division, Apple has reportedly poached a high level Adobe executive to take over the position that has been without a permanent replacement since the departure of Andy Miller last year.
Apple is reported to be reaching out to advertisers to improve its iAd program, but its third place share of the market doesn't seem to reflect the bumbling failure it is being portrayed as by IDC's marketing analysts.
Apple has been granted a location services patent that is so basic it could possibly cover any existing location-based system, giving the iPhone maker a powerful weapon in its already formidable intellectual property arsenal.