Apple adds new "Limit Ad Tracking" feature to iOS 6

Apple has added a new privacy setting in iOS 6 that enables users to block ad tracking that advertising networks use to deliver relevant ads across apps.

Daniel Eran Dilger 12 years ago 69

Mitt Romney becomes first politician to use Apple's iAd service

Republican presidential candidate Mitt Romney's camp on Friday announced that he will be taking his campaign to iPhone, iPad and iPod touch users nationwide using Apple's iAd, making him the first politico to advertise through the service since it was introduced in 2010.

AppleInsider Staff 13 years ago 109

Apple hires former Yahoo executive to join iAd team

Apple has reportedly bolstered its iAd mobile advertising team with the hiring of Jessica Jensen, a former Yahoo executive.

AppleInsider Staff 13 years ago 13

Apple releases iAd Producer 2.1

Apple on Wednesday rolled version 2.1 of its iAd Producer software, adding Twitter integration along with a host of improvements and fixes for the advertisement building tool.

AppleInsider Staff 13 years ago 5

Samsung launching mobile ad platform to challenge Apple's iAd, Google

Samsung revealed on Tuesday plans for the AdHub Market, a new service that will challenge mobile advertising platforms from Apple and Google by allowing advertisers to place ads on its mobile devices.

Josh Ong 13 years ago 50

Apple increases developer revenue in iAd to 70%

Apple has announced to developers that it has increased developers' share of revenue in iAd from 60 percent to 70 percent.

AppleInsider Staff 13 years ago 38

Apple reportedly revamping iAd to rekindle interest

Faced with diminishing interest in its iAd service, Apple has made substantial changes to the struggling advertising platform, such as reducing the minimum campaign amount, increasing developer revenue share and adjusting its fees, according to a new report.

Josh Ong 13 years ago 30

Senior VP Eddy Cue portrayed as Apple's "dealmaker" in new book

A soon-to-be-released book promising an inside look at Apple has characterized Senior Vice President of Internet Software and Services Eddy Cue as a "dealmaker" crucial to the company's negotiations with carriers, record companies and movie studios.

Josh Ong 13 years ago 9

Apple reportedly poaches Adobe exec to head iAd division

After an almost five month worldwide search to find a chief for its iAd division, Apple has reportedly poached a high level Adobe executive to take over the position that has been without a permanent replacement since the departure of Andy Miller last year.

Mikey Campbell 13 years ago 14

IDC offers scathing prediction of certain death for Apple's iAd program

Apple is reported to be reaching out to advertisers to improve its iAd program, but its third place share of the market doesn't seem to reflect the bumbling failure it is being portrayed as by IDC's marketing analysts.

Daniel Eran Dilger 13 years ago 55

Reissued patent could give Apple control of location-based services

Apple has been granted a location services patent that is so basic it could possibly cover any existing location-based system, giving the iPhone maker a powerful weapon in its already formidable intellectual property arsenal.

Mikey Campbell 13 years ago 59

Apple releases iAd Producer 2.0, Java updates

Apple on Tuesday released the 2.0 version of its iAd producer software, as well as Java updates for Mac OS X Snow Leopard and Lion users.

Josh Ong 13 years ago 6

Head of Apple's iAds to depart for venture capital firm

The head of Apple's iAd interactive advertising business is set to leave the company, and staff was informed of the executive's impending departure on Wednesday.

Slash Lane 13 years ago 20

Apple's iAd program facing stiff competition on ad fees

Apple is reportedly being forced to dramatically lower its pricing for iAd campaigns by as much as 70 percent as rival ad networks seek to woo the company's high profile clients.

Jeff Valvano 14 years ago 15

Google confirms FTC conducting review of its business

Google has confirmed that the U.S. Federal Trade Commission is opening an investigation into the company's business practices.

Josh Ong 14 years ago 121

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