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Topic: iAd

Apple adds iBooks Author Widgets, iTunes Extras and iTunes LP in iAd Producer update

04/23/2013, 07:04 pm

In another Apple update pushed out on Tuesday, Apple brought iAd Producer up to version 4.0, adding a number of new features for developers to leverage when using the ad creation tool.


Apple's iOS beating Google's Android in mobile ads with 75% spend share

04/18/2013, 12:04 pm

While Android devices continue to sell in large quantities, the advertising dollars that support the platform are increasing going to Apple's iOS, which now claims a 75 percent ad spend share of the leading ad server marketplace.


Apps beating web-style ad networks for mobile advertising dollars

04/09/2013, 06:04 pm

A new report by IDC highlights that apps such as Facebook, Twitter and Pandora are beating mobile ad networks in grabbing new ad revenue, a trend the research group failed to predict in its last report. Ad revenues are still a tiny fragment of overall mobile revenues however.


Apple taps Omnicom's digital chief to run iAds in Europe

03/28/2013, 09:03 am

Omnicom Media Group Chief Digital Officer Paul Wright will take the helm of Apple's iAd operations for Europe, the Middle East, and Africa, according to a new report.


Apple adds new "Limit Ad Tracking" feature to iOS 6

09/13/2012, 04:09 pm

Apple has added a new privacy setting in iOS 6 that enables users to block ad tracking that advertising networks use to deliver relevant ads across apps.


Mitt Romney becomes first politician to use Apple's iAd service

06/09/2012, 12:06 am

Republican presidential candidate Mitt Romney's camp on Friday announced that he will be taking his campaign to iPhone, iPad and iPod touch users nationwide using Apple's iAd, making him the first politico to advertise through the service since it was introduced in 2010.


Apple hires former Yahoo executive to join iAd team

04/30/2012, 02:04 pm

Apple has reportedly bolstered its iAd mobile advertising team with the hiring of Jessica Jensen, a former Yahoo executive.


Apple wants to make it easy for non-programmers to build iOS apps

04/12/2012, 09:04 am

A new digital content authoring tool from Apple could make it simple for people without a background in programming to build their own iOS applications for the iPhone and iPad.


Apple releases iAd Producer 2.1

04/04/2012, 07:04 pm

Apple on Wednesday rolled version 2.1 of its iAd Producer software, adding Twitter integration along with a host of improvements and fixes for the advertisement building tool.


Samsung launching mobile ad platform to challenge Apple's iAd, Google

04/04/2012, 02:04 am

Samsung revealed on Tuesday plans for the AdHub Market, a new service that will challenge mobile advertising platforms from Apple and Google by allowing advertisers to place ads on its mobile devices.


Apple increases developer revenue in iAd to 70%

04/01/2012, 01:04 pm

Apple has announced to developers that it has increased developers' share of revenue in iAd from 60 percent to 70 percent.


Apple reportedly revamping iAd to rekindle interest

02/14/2012, 09:02 pm

Faced with diminishing interest in its iAd service, Apple has made substantial changes to the struggling advertising platform, such as reducing the minimum campaign amount, increasing developer revenue share and adjusting its fees, according to a new report.


Senior VP Eddy Cue portrayed as Apple's "dealmaker" in new book

01/17/2012, 11:01 pm

A soon-to-be-released book promising an inside look at Apple has characterized Senior Vice President of Internet Software and Services Eddy Cue as a "dealmaker" crucial to the company's negotiations with carriers, record companies and movie studios.


Apple reportedly poaches Adobe exec to head iAd division

01/04/2012, 04:01 pm

After an almost five month worldwide search to find a chief for its iAd division, Apple has reportedly poached a high level Adobe executive to take over the position that has been without a permanent replacement since the departure of Andy Miller last year.


IDC offers scathing prediction of certain death for Apple's iAd program

12/12/2011, 08:12 pm

Apple is reported to be reaching out to advertisers to improve its iAd program, but its third place share of the market doesn't seem to reflect the bumbling failure it is being portrayed as by IDC's marketing analysts.


Reissued patent could give Apple control of location-based services

11/17/2011, 09:11 pm

Apple has been granted a location services patent that is so basic it could possibly cover any existing location-based system, giving the iPhone maker a powerful weapon in its already formidable intellectual property arsenal.


Apple releases iAd Producer 2.0, Java updates

11/08/2011, 11:11 pm

Apple on Tuesday released the 2.0 version of its iAd producer software, as well as Java updates for Mac OS X Snow Leopard and Lion users.


Head of Apple's iAds to depart for venture capital firm

08/17/2011, 12:08 pm

The head of Apple's iAd interactive advertising business is set to leave the company, and staff was informed of the executive's impending departure on Wednesday.


Apple's iAd program facing stiff competition on ad fees

07/07/2011, 12:07 pm

Apple is reportedly being forced to dramatically lower its pricing for iAd campaigns by as much as 70 percent as rival ad networks seek to woo the company's high profile clients.


Google confirms FTC conducting review of its business

06/25/2011, 11:06 am

Google has confirmed that the U.S. Federal Trade Commission is opening an investigation into the company's business practices.