AppleInsider Staff
Jensen's departure from Yahoo was confirmed by the company to Kara Swisher of All Things D. Citing anonymous sources, she added that Jensen is taking a Job at Apple.
In the iAd division, Jensen will work for Todd Teresi, a former Yahoo and Adobe advertising executive. Teresi was hired by Apple early this year, replacing the position vacated by Andy Miller, who left the company in August of 2011.
During her time at Yahoo, Jensen was in charge of Yahoo's women-oriented site, Shine. She also oversaw the company's lifestyles and health content businesses.
"At Yahoo, Jensen was the point person on its critical women's initiatives, including Shine, which is among the top such sites in the U.S.," Swisher wrote, "so her departure is a blow to new CEO Scott Thompson's efforts to push forward its media businesses."
The addition of Jensen comes as Apple is believed to be revamping its iAd service to increase interest in the mobile advertising network. Recent changes made include a reduction of the minimum campaign amount, an increase in developer revenue share to 70 percent, and adjustments of the service's fees.
Currently, advertisers can spend as little as $100,000 to initiate mobile campaigns, down from a $300,000 threshold the service had last July. The current minimum is a fraction of the $1 million minimum Apple implemented when iAd launched in 2010, as well as the $500,000 price seen last February.
Christine McKee
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13 Comments
I hope Apple can kick some life into iAd. If Apple TV and / or Apple... um... TV aka iTV takes of iAd may just become a lot more relevant.
I hope Apple can kick some life into iAd. If Apple TV and / or Apple... um... TV aka iTV takes of iAd may just become a lot more relevant.
I don't want crap pop-up ads on the bottom of my content. I don't want ads on my content at all. I want an iTunes Store-style system where I own the content.
Give me ads for streaming live news channels on Apple TV, sure! That's fine. Just not for content.
[...] The addition of Jensen comes as Apple is believed to be revamping its iAd service to increase interest in the mobile advertising network. [...]
Probably not just for the mobile advertising network. I strongly suspect that Apple intends to incorporate iAd into its HDTV solution, which may not sit well with Madison Avenue. But if Apple does manage to disrupt the television industry, traditional TV ad agencies will need to adapt or die.
I wouldn't mind a few advertisements playing occasionally if the price for content in iTunes is reduced significantly. Cable subscribers already pay large monthly subscriptions and must suffer frequent advertisements. The cable subscription model has created a large subculture of people who record content and watch later skipping the advertisements. I don't understand why advertisers still use such an outdated model.
If AppleTV had advertisements that allowed users to select an advertisement to view more content with interaction and allowed purchases directly from AppleTV they could likely reduce the price of content so low that there would effectively be no barrier for consumers.
Probably not just for the mobile advertising network. I strongly suspect that Apple intends to incorporate iAd into its HDTV solution, which may not sit well with Madison Avenue. But if Apple does manage to disrupt the television industry, traditional TV ad agencies will need to adapt or die.
That would be pretty cool and you can bet those TV ads would be highly interactive and provide far more user data than the traditional ad.