Apple's lead in mobile performance—powered by the efficiency of iOS 10 and the computational speed of its custom A10 Fusion Application Processor—beats the newest, leading premium Androids in a wide range of tests from processor and 3D benchmarks to real-world device startup and app launching and multitasking. Not even 6GB of RAM and the extra cores of Qualcomm's fastest Snapdragon 835 can prop up the laggard, inefficient Android OS.
Apple has aired three new commercials in Turkey as part of the country's Children's Day celebrations, with the trio of regional spots continuing the 'Shot on iPhone' campaign filmed by 11-year-old children.
Apple's new red options for the iPhone 7 and 7 Plus — which, through (Red), will contribute proceeds to the Global Fund to fight HIV/AIDS — lack that same charity branding on the company's Chinese website. [Updated with comment by CEO Tim Cook]
Just hours after Apple announced a special edition (Product)Red of its iPhone 7 and 7 Plus handsets, YouTuber Marques Brownlee received an iPhone 7 Plus variant and gave it the full unboxing and hands-on treatment.
Apple's updated system status page now discloses upcoming maintenance for the company's website, revealing that there is a planned outage scheduled for early Tuesday morning, potentially in anticipation of a new 128-gigabyte iPhone SE and more.
Apple is on track to resume iPhone sales in Indonesia toward the end of the month, a report said on Friday, following a roughly two-year period during which sourcing requirements kept the device off the local market.
Apple is investigating the circumstances behind a widely circulated video showing a partially melted, smoking iPhone 7 Plus, the result of what appears to be a major device malfunction, reports said late Thursday.
Apple on Monday shared a series of four short commercial spots featuring the low-light photo capture capabilities of iPhone 7, with the ads taking viewers on a trip through a sampling of nighttime scenes, from New York to Johannesburg.
In addition to new iPads, Apple is also expected to unveil a high-capacity 128-gigabyte iPhone SE — as well as a potential (Product)Red iPhone 7 and iPhone 7 Plus — at a media event in March, a new report claims.
Apple on Monday aired the latest of its iPhone 7 commercials, once again putting the handset's imaging capabilities front and center with a collection of videos and photos from around the world, all captured on a single night.
The iPhone is being overtaken in China by a raft of new locally-produced smartphone rivals, according to a new report, which shows Apple's market share dropping despite greatly increased smartphone shipments in the region.
The iPhone's record-setting average selling price (ASP) achieved last quarter continues an upward trend in iPhone pricing, led by growing popularity for Apple's premium-priced, more-fully-featured "Plus" models.
In Tuesday's post-earnings conference call, Apple CEO Tim Cook reiterated that while the company is not a fan of litigation, Qualcomm's actions and refusal to negotiate fair patent licensing terms forced the iPhone maker to sue.