Even with iPhone sales continuing to be strong, Apple is unlikely to make deeper inroads into Android's global marketshare in the near future, according to projections from an IDC research report released on Tuesday.
Apple's dominance in the enterprise mobility marketplace waned during the second quarter on a precipitous drop in tablet marketshare, the balance of which went to devices running Android and Windows, according to mobility solutions firm Good Technology.
Although Apple's iPhone marketshare grew year-over-year in Europe, China, and several other parts of the world during the June quarter, it lost ground in the U.S. partly due to advances by Samsung and LG, according to a new report by Kantar Worldpanel ComTech.
Sales of Apple's iOS lineup — comprised of the iPhone, iPad and iPod touch — has now matched annual sales of devices running the ubiquitous Microsoft Windows platform.
South Korean electronics giant Samsung and California-based Apple remained the two largest sellers of smartphones around the world in the second quarter, data released this week shows, while Chinese brands like Huawei and Xiaomi continue to make inroads.
Though the iPhone is just 20 percent of the overall smartphone market, Apple's handset accounted for a colossal 92 percent of the industry's operating income during the March quarter, according to new research.
Following years of race-to-the-bottom pricing in China, the release of the iPhone 6 and iPhone 6 Plus — which introduced larger displays to Apple's lineup — prompted an apparent shift in consumer habits that has seen the average selling price of a smartphone jump by nearly 40 percent in the Asian nation.
Riding a wave of record-breaking iPhone sales, Apple remained the market leader in enterprise mobile device activations for the first quarter of 2015, but competitors are slowly eating away at iPad's tablet share, according to Good Technology.
The Chinese smartphone market shrunk by 4 percent in the first quarter of calendar 2015, marking the first time it has seen a year over year contraction in six years, even in the face of huge growth by Apple, IDC reported on Monday.
Apple slightly increased its lead as the most popular smartphone maker in the U.S. during the March quarter, while Samsung and Motorola lost ground, according to new data published on Friday.
Adoption of the iPhone was up globally during the March quarter, and in Europe was particularly influenced by people switching from Android devices, according to new smartphone market data published on Wednesday by Kantar Worldpanel ComTech.
Despite strong iPhone sales, Samsung was able to top Apple in terms of smartphone shipments during the March quarter and reclaim market leadership, research firm Strategy Analytics said on Wednesday.
The latest data from Morgan Stanley suggests Apple is on target to set a new record and sell at least 54 million iPhones in the current quarter, which concludes later this month.
Squeezed at the high-end of the market by Apple, and also at the low-end by cheaper Chinese alternatives, Samsung saw its share of the total smartphone market shrink in 2014, even as overall smartphone shipments grew to new heights.
Last quarter, Apple's iPhone took a record 89 percent share of smartphone operating profits, directly causing another record for the holiday shopping season: an all-time low for devices running Google's Android.
Apple and Google have all but destroyed the competition in the smartphone space, with the two companies' flagship mobile operating systems — iOS and Android — combining to power 96.3 percent of the smartphones shipped in 2014, new data indicates.
The phablet-sized iPhone 6 Plus sees data usage closer to a tablet than a phone as users consume more mobile video content, according to a new report, while iOS continues to dominate the enterprise market around the world.
For the first time since the end of 2012, Apple's iPhone edged out all devices running Android for shipments in the U.S., becoming not only the top device, but also the top domestic platform for the quarter.
The 74.5 million iPhones sold over the last three months of 2014 didn't just help Apple report the highest quarterly profit of any publicly-traded company in history, they also propelled the Cupertino giant into a first-place tie with Samsung as the largest smartphone maker in the world.
Apple's iPhone 6 and 6 Plus have propelled the company to the top of the smartphone sales charts in China, a report published Wednesday suggests, knocking off former top dog Samsung and besting every domestic Chinese firm in the fourth quarter of 2014.
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Roger Fingas
Mikey Campbell
Neil Hughes
AppleInsider Staff
Sam Oliver
