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Starting Thursday, Apple Music launched a new user-driven promotional program on Twitter with the hashtag "#MusicForEveryMinute", promoted by student ambassadors who will be rewarded with an extra three months of free subscription.
Business magazine Black Enterprise on Tuesday announced Bozoma Saint John, the head of global marketing for Apple Music, as one of a number of people highlighted in its "Most Powerful Women in Business" list for 2017.
Apple has shared a pair of commercial spots that aired during the United Kingdom's BRIT Awards last month, with the two ads promoting Apple Music to viewers as a venue to listen to the nominated and winning musical acts featured during the show.
Senior Apple executives have been talking to big-name Hollywood TV and film producers in the past two weeks in a bid to recruit them, a new report claims, as part of what could be a more ambitious video strategy.
A U.S. federal appeals court on Wednesday tossed a $533 million verdict in favor of patent holder Smartflash, which in an earlier court battle had argued that Apple violated its data storage concepts by way of iTunes.
If you own an iPad, iPhone, iPod or Mac, your Apple ID is the gateway to accessing the App Store, iCloud and iTunes, making it a crucial part of your digital identity. If you ever need to change the email address associated with your Apple ID, AppleInsider shows you how.
Apple could have bolstered its video content strategy significantly with an acquisition of a production company, a report claims, with discussions allegedly involving Apple CEO Tim Cook and SVP Eddy Cue said to have potentially led to a purchase of Imagine Entertainment.
Disney and Google have drawn back their support of "PewDiePie," a leading YouTube star and the centerpiece of the YouTube Red subscription service, after a recent video featured an anti-Semitic joke. The shakeup comes just as Apple has begun teasing two upcoming exclusive programs for Apple Music.
Apple Music's "Carpool Karaoke" series now has a trailer, featuring a first wave of stars including James Corden, Will Smith, Metallica, Chelsea Handler, Blake Shelton, Shaquille O'Neal, John Legend, John Cena, and Ariana Grande, amongst others.
The power of Apple's advertising influencing music sales has come into the spotlight again, with the use of Marian Hill's 'Down' in the first TV advertisement for AirPods revealed to have made a considerable impact on track sales.
Apple executives have received high placings in Billboard's 2017 Power 100, a list of the major players in the music industry, with Eddy Cue, Jimmy Iovine, and Robert Kondrk sharing fourth place behind the chief executives of Live Nation, Universal Music, and Spotify.
A new interview with Apple Music executive Jimmy Iovine discusses what led the executive to join the Apple Music project and the challenging times ahead for both streaming services, and the recording industry.