It appears Apple is clearing house in its Shazam media identification app, as the company in a February update removed 10 third-party SDKs from the title, leaving Microsoft's HockeyApp as the last outside integration left standing.
Shazam has started to warn users of upcoming changes to the way their data will be handled following the acquisition of the music recognition service by Apple, with data being transferred to the iPhone producer's servers and maintained under Apple's privacy policies, rather than Shazam itself.
According to an unconfirmed report published Sunday, Apple recently purchased music analytics startup Asaii in an effort to further refine Apple Music recommendations and better integrate with up-and-coming artists.
Rumors that Apple was seeking to acquire UK firm Shazam Entertainment Ltd. first floated back in December. Following an EU approval process, Apple officially announced it had finalized the purchase on Monday, ostensibly to "provide users even more great ways to discover, experience and enjoy music." That appears to be a major understatement.
The European Commission is investigating the proposed acquisition of Shazam by Apple, with competition concerns lengthening the time it will take for the regulator to approve or deny the purchase of the song recognition service by the iPhone manufacturer.
The Apple-owned Shazam service has updated its app for the first time since the aquisition, and has added lyric syncing in real-time to a played song, better search results display, and an all-new track menu providing access to all the information the service has.
While most of the focus on Apple's purchase of Shazam notes the music and audio recognition engine, the company also has a machine learning vision system and an augmented reality product currently in use in the advertising industry to deliver product visualizations, and 360-degree videos.
Apple on Monday confirmed that it has purchased popular service Shazam, an app that listens for and identifies songs. It was rumored that the deal was for about $400 million, but no official sale price was given.
The makers of the music discovery app Shazam have promised a software update in the next few days, after it was uncovered that the current Mac version is always listening — even when it's supposed to be off.
Popular music identification app Shazam announced on Monday that it had surpassed the 300 million user mark and will in the coming months roll out a new, redesigned version of its app for both Apple's iPad and Android tablets.