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Topic: silicon

A7: How Apple's custom 64-bit silicon embarrassed the industry

12/02/2019, 09:12 am

After delivering just the first three generations of its custom ARM Application Processors between 2010 and 2012, Apple had already reached parity with market-leading mobile chip designers, even while breaking from the Cortex-A15 road map established by ARM to launch its own new Swift core. Apple's next moves embarrassed the industry even further while setting the stage for initiatives that are playing out today.

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A6X: How Apple's iPad silicon Disrupted mobile video gaming

11/21/2019, 02:11 pm

To maintain its momentum in tablets with iPad, in 2012 Apple completed two additional new custom silicon projects specifically for its tablets. These reached-- and then exceeded-- the graphics of Sony's PlayStation Vita, then the state-of-the-art in handheld video gaming. Here's a look at how Apple 'embraced and extended' mobile gaming.

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A6: How Apple's custom silicon and iOS optimized each other

11/17/2019, 03:11 pm

After delivering just its first two generations of its ARM processors, Apple was already recognized as a leading mobile silicon designer. Its next moves surprised the industry and began to reveal a strategy of tight vertical integration from silicon to OS that other device makers couldn't match-- and didn't even seem to see as important until it was too late.

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A5X: How Apple took iPad to a luxury tier rivals couldn't match

11/08/2019, 12:11 pm

In its third year of releasing products using its Ax custom processors, Apple radically diverged from a winning "Model T" strategy of mass-producing a single chip used to power 100 million mobile devices. Instead, Apple pursued a new luxury tier iPad powered by new custom silicon.

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ARM to A4: How Apple changed the climate in mobile silicon

11/06/2019, 11:11 am

The history of the first four decades of PCs has largely been defined in terms of OS: Apple's early lead with the Mac was taken over by Microsoft's Windows, which then lost ground to Google's Android. But this narrative fails to account for an even more powerful force than the middleware software platform: low-level hardware, and specifically the largest historical driver of technical progress in the industry: the silicon microprocessor.

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Editorial: As Apple A13 Bionic rises, Samsung Exynos scales back its silicon ambitions

10/23/2019, 12:10 pm

A decade after Apple and Samsung partnered to create a new class of ARM chips, the two have followed separate paths: one leading to a family of world-class mobile silicon designs, the other limping along with work that it has now canceled. Here's why Samsung's preoccupation with unit sales and market share failed to compete with Apple's focus on premium products.

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Editorial: Why iPhone drives the future of mobile silicon and Google's Pixel doesn't

08/29/2019, 10:08 am

When you upgrade to a new iPhone -- as millions will next month at the unveiling of the "A13" powered iPhone 11 -- you're voting with your dollars for a future driven by advanced new silicon with incredible sophistication. There is no way Apple or any other company could design and manufacture this future without you. The recent history of Google's Pixel Visual Core explains why.

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