It feels like we've always had Apple Watches, but it's only a very few years since the first ones were shipped to customers. Yet if it's still really a new product, you can trace rumors of Apple's work on it back to at least 2010.

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A decade ago, Google's Android platform targeted the stars: first swaggering into Apple's iPhone market, then aggressively following iPad into tablets, and more recently jumping into wearables well before Apple Watch was even announced. What has stopped Android from succeeding anywhere apart from replacing Symbian, Windows Mobile, or Java on lower-end phones?

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The Apple Watch has become so popular as a wearable that it could account for 27.5 percent of all smartwatches of any kind in 2023, research firm IDC argued on Monday.

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Apple is continuing to lead the rest of the wearables market, according to data from IDC, with sales of the Apple Watch, AirPods, and Beats headphones helping the iPhone maker maintain its position in a market that grew 31.4 percent in the fourth quarter of 2018.

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Google's attempts to take on the Apple Watch in the wearable devices market with Wear OS may receive a boost, after the revelation the search giant will be paying watch maker Fossil $40 million to buy the company's smartwatch-related intellectual property.

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Withings is expanding its range of health-related devices by introducing the BPM Core cardiovascular monitor, while its wearable fitness tracking range grows with the introduction of the Move collection, including one that is the first analog watch that has on-demand electrocardiogram capabilities.

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Withings has returned to the wearable device market with its first new product since being sold by Nokia, launching the Steel HR Sport, a revival of an earlier smartwatch that discretely hides its fitness-related features behind an analog watch face.

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Apple has jumped past Xiaomi to claim the top spot in wearables worldwide, and is on the cusp of a product refresh in the Apple Watch "Series 4" that should grow the lead even more.

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The latest "swim proof" version of the fitness tracker is set to launch in October at a $149.95 price point

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The Apple Watch is continuing to dominate the wearable device market, analytics firm Canalys claims, marginally beating Xiaomi in terms of wearable band shipments in the first quarter of 2018 at a time when shipments in the market grew by 35 percent compared to the same period last year.

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Just a few months after the release of the Fitbit Ionic, the company is preparing another smart watch, to further compete with the Apple Watch.

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Apple is criticized for making much of its revenues from one hit product: iPhone. However, its newest foray into Wearables has not only become its fastest-growing revenue source behind iPhone, but is also larger and growing more rapidly than other top tech firms' hyped future growth segments, such as Amazon's ads business, Google's Cloud and Alphabet's Other Bets.

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An "Xbox Watch" prototype has been unearthed and brought back to life, showing what Microsoft had in mind for its first, true smart watch after a failed effort in the beginning of the century.

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Apple has regained its position as the biggest producer of wearable devices in the world, analytics firm Canalys claims, with the release of the Apple Watch Series 3 and the cellular model said to help overtake Xiaomi in the third quarter, despite a small contraction in the marketplace.

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Misfit is advancing its wearables line to compete with the Apple Watch, and has introduced the new Misfit Phase Hybrid Smartwatch using a small color display and watch hand position to alert the user.

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On Wednesday, Samsung updated its Tizen-based smartwatch offerings with the LTE-connected Gear S3 Frontier and wi-fi Gear S3 Classic, promisimg iOS compatibility for both at some point.

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Wearable device customer satisfaction rankings released by J.D. Power on Tuesday place the Apple Watch at the top of the heap, edging second-place finisher Samsung as the best smartwatch on the market today.

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Though prices on activity trackers continue to drop, average selling prices on wearable devices still saw a major increase in the first quarter of 2016, boosted in large part by the availability of the premium-priced Apple Watch, according to new research.

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While patents reveal Apple has explored the possibility of adding new functionality to the Apple Watch with connectable smart bands, a new Kickstarter campaign hopes to beat it to the punch with a GPS-connected, battery-equipped smart band for the Pebble Time smartwatch.

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Rather than hurting sales of the Pebble smartwatch, the debut of the Apple Watch has actually helped the company, its CEO has revealed, thanks to increased consumer awareness of wearable devices.

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