Parallels on Wednesday announced the release of Parallels Desktop 10 for Mac with built-in support for Apple's upcoming OS X 10.10 Yosemite, faster Windows app performance, better battery life and immediate availability for existing users.

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Continuing its campaign against Apple hardware, Microsoft on Monday unleashed three new ad shorts for its new Surface Pro 3 tablet with disparaging comparisons to the MacBook Air.

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In a trade-in program launched on Monday, Microsoft is again luring Apple device owners to make the switch to Windows by offering Surface Pro 3 buyers up to $650 in store credit for certain MacBook Air models.

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In a presentation that frequently mentioned the iPad and MacBook Air, Microsoft on Tuesday unveiled the Surface Pro 3, a device it hopes will contend with both Apple's popular tablets and thin-and-light notebooks with one converged device that will start at $799.

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Professional Mac users who depend on Apple's Boot Camp to run legacy Windows applications may need to reconsider upgrading to the latest Mac Pro as Apple has dropped support for Windows 7 on the redesigned desktop.

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Apple has famously compared convertible Windows tablets to combining a toaster and a refrigerator, but competitors are still increasing their output of touchscreen notebooks in hopes of turning around slumping PC sales.

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Enterprise demand for PCs running Windows 7, Microsoft's previous-generation operating system, is currently boosting the overall PC market, but sales are expected to once again take a hit after the introduction of Apple's new iPad Air and iPad mini with Retina display.

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VMware on Wednesday released its latest virtualization software — VMware Fusion 6 and Fusion 6 Professional — with over 50 new features optimized to extend OS X features to Microsoft's Windows 8.1, including those of Apple's next-generation OS X 10.9 Mavericks.

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It hasn't been nearly as successful as Microsoft hoped and promised a year ago, but the Windows 8 platform continues to inch forward in market share, most recently surpassing the overall installed base for Apple's Mac OS X.

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Microsoft's Surface tablet lineup, which has thus far failed to gain traction against Apple's iPads, saw a permanent price cut this week, most notably among the high-end Surface Pro, which now sells for $100 less.

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Existing Parallels users can now get their hands on Parallels Desktop 9 for Mac, the latest version of the virtualization software that lets Mac users run Windows applications natively, with new features such as cloud storage optimizations for iCloud, Dropbox, Google Drive and SkyDrive.

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Even as it prepares a critical update to its Windows 8 platform, Microsoft has become the target of a lawsuit alleging that the software giant misled investors regarding both Windows RT and the Surface RT device it released last year.

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Still looking to carve out a space for itself in the new wave of mobile computing, Microsoft is once again taking shots at Apple's iPad, this time pointing out Windows 8 devices' ability to handle multiple tasks at the same time.

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Coming off of a relatively strong month, Microsoft's Windows 8 has surpassed the much-maligned — and six-year-old — Windows Vista inWeb usage, though slow uptake of the new system means that it still lags behind the total install base of Apple's OS X.

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Microsoft on Wednesday launched its latest effort to reverse the fortunes of its Windows platform, showing off a line of new devices and unveiling Windows 8.1, a new build designed to boost interest in the company's underperforming Windows 8.

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Samsung on Thursday showed of a range of new devices for both Microsoft’s Windows 8 and Google’s Android platforms, though the South Korean giant’s choices appear to show that it is very much hedging its bets when it comes to Microsoft’s newest operating system.

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More bad new for Microsoft's Windows 8: Asus, one of the few PC makers to experience any growth last year, is now lowering its forecasts for June quarter PC and tablet sales in the face of slack demand for computers with the appearance of Windows Phone.

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The new iWork for iCloud will bring Pages, Numbers and Keynote to the Web, allowing users to quickly access, edit and save their documents from the Internet.

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It's no secret that the makers of traditional computing devices are less than pleased with some of Microsoft's more recent moves, and a new announcement from Acer marks the continuation of a trend that may give the software giant pause: PC giants increasingly releasing regular PC form factors and other devices running not Windows, but Google's Android operating system.

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On the heels of launching its latest flagship smartphone, the Galaxy S4, Samsung is now gearing up to introduce more Android devices, as well as new Windows products, at a June 20 event in London.

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