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Topic: Advertising

Apple continues 'Powerful' campaign for the iPhone 5s with new 'Dreams' spot

08/02/2014, 06:08 am

Apple on Saturday unveiled "Dreams," the latest in its ongoing series of television advertisements touting the versatility of the iPhone 5s and the wide range of third-party applications and accessories compatible with the handset.

60 comments

MacBook sticker sellers see sizable sales surge after Apple's 'Stickers' ad airs

08/01/2014, 11:08 am

Apple's latest television advertisement -- which shows a number of MacBook Airs that have been customized by their owners with fanciful stickers -- has reportedly been a boon for shops that sell the vinyl decals, with some receiving four times as many orders as they did before the ad's release.

35 comments

Apple debuts new iPad Air ad highlighting real users' stories

01/12/2014, 05:01 pm

Expanding upon the "Life on iPad" video released at the launch of iPad Air, Apple has created a second spot profiling real use cases of its tablets, ranging from scientific exploration to medicine, music, filmmaking and sports.

146 comments