Apple's new ads sell 2018 iPad as fix for everyday problems
Apple on Monday debuted four new video ads for the 9.7-inch iPad, looking to brand the tablet as a solution to common problems.
Apple on Monday debuted four new video ads for the 9.7-inch iPad, looking to brand the tablet as a solution to common problems.
Apple on Wednesday won the "Brand Experience and Activation" Grand Prix at Cannes Lions, a largely ad- and marketing-themed festival, for the "Today at Apple" program at its retail stores.
Apple's innovative advertisements continue to rack up industry accolades, as the company's HomePod short film, directed by Spike Jonze, this week claimed top honors at the Association of Independent Commercial Producers Show.
Apple is pushing to expand its digital advertising business by increasing the size of its advertising network, a report claims, with the iPhone producer said to have been in discussions with a few major app companies about a possible deal to provide advertising to their apps.
Going on the offensive, Samsung has released a new commercial targeting Apple's recent admission that it throttles iPhones with chemically depleted batteries.
Following a brief testing period, Apple has given the green light to all publishers wanting to use Google DoubleClick ads in Apple News articles.
The latest in a long series of ads touting Portrait Lighting, the new 30-second spot creates the illusion of an iPhone X making a professional photography studio available.
Apple added to a growing stash of ad industry accolades this week with an award from the Art Directors Club of New York, which bestowed its ADC Black Cube for Best of Show on a commercial touting Portrait Mode on iPhone 7 Plus.
The two ads continue Apple's recent "Switch to iPhone" campaign, which specifically urges non-iOS users to defect to Apple from the competition
Best known for his role as Mini-Me in the "Austin Powers" movie franchise, as well as starring in a memorable Apple commercial in 2003, Verne Troyer passed away on Saturday at the age of 49.
Advertisers are beginning to target the wakeword for Apple's Siri assistant in the same way they've previously gone after Amazon Alexa and Google Assistant users, anecdotes suggest.
Apple continued its iPhone X advertising push on Tuesday with a series of short commercials emphasizing ease of use when it comes to authenticating Apple Pay purchases with Face ID.
Apple's latest lifestyle ad for the iPhone X, "Fly Market," once again concentrates on the device's TrueDepth camera, in this case its usefulness with Face ID and Apple Pay.
The production of "Welcome Home," Apple's recent HomePod commercial directed by Spike Jonze and starring musician and dancer FKA twigs, is available, showing reliance on practical effects, more than CGI.
While Apple has long wedged products like iPhones and Macs into TV shows as a form of marketing, the company appears to be taking a more open stance about it, a report suggested on Wednesday.
Looking to market the iMac Pro as "the most powerful Mac ever," Apple has published six short films made using the desktop as the primary tool.
Apple has claimed the top spot among millennials in a survey designed to discover the most "intimate" brands, according to marketing firm MBLM.
In its latest advertising push for HomePod, Apple on Monday shared a new ad directed by acclaimed music video and film director Spike Jonze, and starring English performer FKA twigs, who uses the speaker to unwind after a hard day's work.
To promote the rear camera on the iPhone X, Apple CEO Tim Cook took to Twitter on Friday to share three photos from the Indian festival of Holi.
Apple on Tuesday added two brief video tutorials covering photography on the iPhone, teaching some of the very basics of shooting.
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