New Apple 'Switch to iPhone' ads promote support & environmental footprint
Apple on Monday debuted four new "Switch to iPhone" ads, as well as another brief how-to guide for the smartphone.
Apple on Monday debuted four new "Switch to iPhone" ads, as well as another brief how-to guide for the smartphone.
Apple this weekend premiered four new "Shot on iPhone" ads for the iPhone X in Australia, all themed around first dances at weddings.
Apple has created a new website, "Close Your Rings," explaining how the Apple Watch's Activity app works and some of the ways people can reach its "Move," "Exercise," and "Stand" goals.
A mistake in which Search Ads Basic reports were sent to the wrong developers was linked to a "processing error," and safeguards have been put in place to prevent a repeat incident, Apple said this week.
An issue with the way Apple provides reports to iPhone and iPad app developers about advertising and installation rates has been uncovered, with a number of app developers claiming to receive reports for apps belonging to other developers instead of their own creations.
A rare piece of art history is now up for sale in the form of an Apple Macintosh logo painted and signed by pop artist Andy Warhol.
Apple on Saturday released a pair of video ads for the iPad Pro, concentrating on some of the possibilities brought with September's iOS 11.
"Studio-quality portraits without the studio," Apple again promises in a new camera-focused iPhone X ad pushed to YouTube on Friday.
Online advertising businesses are reportedly losing out on "hundreds of millions of dollars" because of Apple's Intelligent Tracking Prevention (ITP), introduced to Safari last year.
Apple on Monday debuted three new 15-second video spots for the $999 iPhone X, once again looking to lure in shoppers during the critical holiday season.
Apple on Tuesday launched a new advertising option to the App Store, Search Ads Basic, which both changes how developers pay and simplifies the sign-up process.
Apple on Monday released four new commercials for the iPhone X, all of them concentrating on the device's TrueDepth camera.
Apple on Friday released a new video ad, "8 things to love about iPhone 8," looking to hook viewers on its latest smartphone, shipping today.
Six ad industry organizations have crafted an open letter complaining about changes coming to Apple's Safari browser, claiming that a new feature — "Intelligent Tracking Prevention" — will hurt both them and the public.
Apple on Monday created an official account on Facebook's Instagram, leveraging it for a long-running campaign promoting the iPhone's camera technology.
Apple on Friday released two new iPhone 7 ads, once again tied into its "Rock X Siri: Dominate the Day" short.
A new Apple ad posted to YouTube on Thursday focuses on the company's worldwide effort to preserve and manage forestland, itself part of a wider goal to achieve a net-zero impact on the world's supply of virgin fiber.
Apple VP of Advertising Platforms Todd Teresi in a keynote Q&A session at the Postback conference in Seattle on Tuesday explained the company's switch away from iAd in favor of the new Search Ads platform, revealed never before seen internal metrics and discussed the future of app advertising.
Apple's latest promotional video for Apple Music — now online — takes a different tack from some other recent spots by featuring country singer Brantley Gilbert.
A new email marketing campaign from Apple is nudging owners of other smartphones — and older iPhones — to trade them in towards an iPhone 7, just months from when the "iPhone 7s," "7s Plus" and "8" are likely to be announced.
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