Get the lowest prices anywhere on Macs & iPads for Back-to-School : Apple Price Guides updated Aug 3rd

Topic: iPhone 6

Apple takes 'If it's not an iPhone' ad campaign online with new minisite

07/24/2015, 06:07 pm

As part of its 'If it's not an iPhone' ad campaign, Apple on Friday introduced an online minisite touting unique iPhone features, from an unparalleled selection of apps to digital and physical security.

13 comments

iPhone 6 continues to dominate best seller list, blocks Samsung Galaxy S6 from top spot

07/21/2015, 01:07 pm

Apple's iPhone 6 has remained the top selling smartphone for ten months in a row, with sales actually increasing in May, blocking Samsung's flagship phone from taking the top spot for the quarter.

40 comments

Apple spotlights 'amazing apps' in latest 'If it's not an iPhone' ad

07/19/2015, 08:07 pm

As part of Apple's new iPhone ad blitz, the company on Sunday released a 30-second spot highlighting user access to the iOS App Store and its more than 1.5 million titles, reminding consumers that "If it's not an iPhone, it's not an iPhone."

22 comments

UBS forecasts iPhone ASP at $660, pushing Apple's June margins to 40.9%

07/16/2015, 10:07 am

Investment firm UBS revealed on Thursday that it has high expectations for Apple's gross margins in the just-concluded June quarter, predicting they will reach nearly 41 percent on outstanding sales of the jumbo-sized iPhone 6 Plus.

38 comments

GameBench shows iPhone 6 beats Galaxy S6 in game performance & better looking graphics

07/11/2015, 05:07 pm

Apple's iPhone 6 and 6 Plus from last fall beat this year's top Android flagship phones in a series of raw performance benchmarks. However, despite often having a pixel resolution advantage, Android phones also typically deliver worse looking graphics on top of being slower, as revealed by GameBench.

79 comments

Apple's new ad campaign says, 'If it's not an iPhone, it's not an iPhone'

07/09/2015, 09:07 pm

Apple on Thursday released the first two installments of a new iPhone campaign that pleads to the brain rather than the heart, while vaguely alluding to the inferiority of competing products.

92 comments

Apple's iPhone 6 maintains almost 50% share of US smartphone market, Canaccord research finds

07/08/2015, 11:07 am

During the June quarter the iPhone 6 and 6 Plus kept the iPhone the top-selling smartphone brand at all four major U.S. carriers, with a sell-through share of almost 50 percent, according to survey data published on Wednesday.

12 comments

Apple's iPhone gains 2% marketshare in US as competitors falter

07/02/2015, 04:07 pm

The latest statistics from market research firm comScore reveal Apple widened its lead over competitors in the U.S. smartphone market over the three-month period ending in May, but more importantly gained another 2 percent in the platform race as Android faltered.

43 comments

Olloclip introduces Studio camera case & accessories for iPhone 6 & 6 Plus

07/01/2015, 09:07 am

Olloclip on Wednesday announced its new Studio accessory system, meant to enhance the use of its add-on lenses for iPhones, including a ruggedized case with kickstand and new mounts.

0 comments

Samsung Galaxy S6 'fastest smartphone,' if using phony benchmarks and ignoring iPhone 6 real world performance

06/30/2015, 06:06 am

Last Friday, Tom's Guide published an article calling Samsung's flagship Galaxy S6 the "world's fastest smartphone," writing that it came in "first in 6 out of 9 real-world tests and synthetic benchmarks." Unfortunately, that claim relied on cherry picked figures and ignored the real world entirely.

72 comments

Buyers opting for higher capacity iPhones, likely boosting Apple profits, RBC survey finds

06/29/2015, 10:06 am

RBC Capital Markets has raised its Apple revenue forecasts for 2015 and 2016, arguing that iPhone demand could beat expectations for some time into the future, and that people are skewing towards buying more expensive, higher capacity iPhone models.

31 comments

Average selling price of smartphones in China jumps 37% thanks to popularity of Apple's iPhone

06/29/2015, 09:06 am

Following years of race-to-the-bottom pricing in China, the release of the iPhone 6 and iPhone 6 Plus --which introduced larger displays to Apple's lineup --prompted an apparent shift in consumer habits that has seen the average selling price of a smartphone jump by nearly 40 percent in the Asian nation.

7 comments

Apple spotlights two new videos in 'Shot on iPhone 6' World Gallery

06/25/2015, 09:06 pm

Two new "Shot on iPhone 6" clips were added to Apple's crowd sourced World Gallery webpage on Thursday, highlighting the handset's ability to capture color-saturated scenes, sharp grayscale images and slow-motion footage.

17 comments

Apple on pace to sell 53M iPhones in June quarter, Apple Watch demand sustaining 'healthy' levels

06/24/2015, 09:06 am

Demand for Apple's flagship iPhone 6 and iPhone 6 Plus remains extremely strong, even as the product cycle begins to wind down, while consumer interest in the Apple Watch is outperforming the first iPhone, new data reveals.

61 comments

Study: Higher iPhone resale value in US and China suggests strong demand

06/23/2015, 09:06 pm

Fresh data shows Apple's latest iPhone 6 and 6 Plus are reselling at comparatively higher prices than last year's iPhone 5s and 5c models did during the same post-launch period in 2014, suggesting demand for the handset has not waned.

10 comments

Apple's 'World Gallery' billboard ad campaign wins Cannes Lions Grand Prix

06/23/2015, 07:06 pm

Apple's World Gallery, part of the "Shot on iPhone 6" media blitz, was honored at this year's Cannes Lions International Festival for Creativity with five Gold Lions and a Grand Prix award in the outdoor category.

3 comments

Review: LifeProof Fre Power turns iPhone into a long-lived, ruggedized giant

06/21/2015, 06:06 am

LifeProof's Fre Power case promises to make an iPhone 6 virtually indestructible, both literally and in terms of battery life -- and in that it mostly succeeds, even if there are sometimes tradeoffs to cope with.

17 comments

Apple shares four new 'Shot on iPhone 6' videos to World Gallery

06/15/2015, 06:06 pm

Continuing its camera-focused iPhone 6 ad campaign, Apple added four new user films to the "Shot on iPhone 6" webpage on Monday, highlighting the handset's ability to capture stunning high contrast images.

14 comments

Samsung says '6>6' in new Galaxy S6 Edge ad

06/04/2015, 07:06 pm

In its never ending quest to one-up Apple, Samsung on Thursday revealed a new ad campaign counting the ways the partially curved Galaxy S6 Edge display outperforms iPhone 6. The spots come with the cheeky tagline, "When you do the math it's clear, six is greater than six."

37 comments

Apple, Samsung tied for highest smartphone customer satisfaction, iPhone falls behind Galaxy Note

06/04/2015, 08:06 am

When it comes to smartphones, Apple and Samsung are in a neck-and-neck race for the overall customer satisfaction crown, though the South Korean giant has leapt ahead of Apple and the iPhone with its jumbo-sized Galaxy Note series.

44 comments