Stephen Robles
This week's all-new AppleInsider podcast is now available to download and subscribe in iTunes or SoundCloud, with detailed analysis of this week's news, including a full discussion of Apple's entire 'Spring Forward' event, HBO Now and Apple TV, ResearchKit for iOS, newly redesigned MacBook and Apple Watch.
This week, AppleInsider staff member members Daniel Dilger, Victor Marks and Stephen Robles discuss the top stories:
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Hosts: @danieleran, @vmarks and @stephenrobles
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Christine McKee
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12 Comments
I was listening to Gruber's latest podcast and I totally agree with him that the way Apple is handling the Edition Watch is weird. At the event they ran videos for how the aluminum and steel watches were made but they left out the gold one. And it wasn't for lack of time as the event was well under 2 hours. I feel Apple needs to own this product or Cook should never have signed off on it in the first place. And considering the $349 Sport watch functions exactly the same as the $10K gold watch it's actually Apple's most egalitarian product. Quite frankly the hate around this is ridiculous (Ben Thmpson and others have tweeted the same) but Apple not owning it just gives the hate credence. What's so weird about it is on the one hand Apple seems to not want to talk about it but on the other it's being featured in their marketing materials so Apple's clearly not hiding it's existence. OWN it Apple.
I was listening to Gruber's latest podcast and I totally agree with him that the way Apple is handling the Edition Watch is weird. At the event they ran videos for how the aluminum and steel watches were made but they left out the gold one. And it wasn't for lack of time as the event was well under 2 hours.
I wonder whether it was for secrecy reasons. The toughened gold techniques have been patented but I'm sure Apple doesn't want to give the Chinese (and Korean ) copycats any kind of head start.
I was listening to Gruber's latest podcast and I totally agree with him that the way Apple is handling the Edition Watch is weird. At the event they ran videos for how the aluminum and steel watches were made but they left out the gold one. And it wasn't for lack of time as the event was well under 2 hours. I feel Apple needs to own this product or Cook should never have signed off on it in the first place. And considering the $349 Sport watch functions exactly the same as the $10K gold watch it's actually Apple's most egalitarian product. Quite frankly the hate around this is ridiculous (Ben Thmpson and others have tweeted the same) but Apple not owning it just gives the hate credence. What's so weird about it is on the one hand Apple seems to not want to talk about it but on the other it's being featured in their marketing materials so Apple's clearly not hiding it's existence. OWN it Apple.
During the keynote, the Edition model was the only one that didn't show a price on the "slide," yet Tim Cook said it's the "best expression" of the Apple Watch. I agree it's strange.
[quote name="stephenrobles" url="/t/185221/appleinsider-podcast-reviews-apples-spring-forward-event-including-new-macbook-apple-watch-and-apple-tv#post_2691867"] During the keynote, the Edition model was the only one that didn't show a price on the "slide," yet Tim Cook said it's the "best expression" of the Apple Watch. I agree it's strange. [/quote] They're not owning it and I don't know why. The person buying the $349 Watch is getting the same technology as someone spending $10K. So the argument that Apple no longer makes products "for the rest of us" is bullshit. The Editon watch is all about the brand. Let the competition fight for the table scraps. Apple will be the aspirational brand with products that are objects of desire (check out Twitter and Instagram posts on the new MacBook). Does anyone desire or aspire to Samsung products? Hell no. Read the blog post below about how Apple makes the Watch. This is something no one else can compete with. http://atomicdelights.com/blog/a-glimpse-at-how-the-apple-watch-is-made Look at the inside of the new MacBook. It's an engineering marvel and s work of art. Who else is doing this? No one. [img]http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2015/03/Screen-Shot-2015-03-11-at-11.37.50-am.png[/img]
[quote name="Rogifan" url="/t/185221/appleinsider-podcast-reviews-apples-spring-forward-event-including-new-macbook-apple-watch-and-apple-tv#post_2691878"]The person buying the $349 Watch is getting the same technology as someone spending $10K. So the argument that Apple no longer makes products "for the rest of us" is bullshit[/quote] QFT