A new profile of Apple retail chief Deirdre O'Brien reveals Apple is an optimistic company even in tough times, such as during the dot-com bubble burst, while O'Brien herself feels coming out early in her Apple career was one of her toughest and proudest moments.

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Apple has filed a brief with the Supreme Court supporting the preservation of the Deferred Action for Childhood Arrivals program, with CEO Tim Cook and SVP for Retail and People Deirdre O'Brien putting their names on the filing alongside the company for the first time.

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We didn't expect an "iPhone SE 2" at Tuesday's Apple Event, but what Tim Cook and company did show is a line-up with pricing that leaves no room for the return of the old style 4-inch iPhone.

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Apple drew special attention to the launch of its Carnegie Library store in D.C. on Saturday, bringing not just CEO Tim Cook but retail head Deirdre O'Brien, marketing chief Phil Schiller, and the city's mayor, Muriel Bowser.

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Former Apple retail chief Angela Ahrendts upset a "finely tuned balance" at the company's stores in the name of branding, a report suggested on Tuesday, with interviews with employees supposedly indicating the brand push was more important than helping customers.

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In a rare move for an Apple executive, new retail head Deirdre O'Brien has joined Instagram, inaugurating her account with a handful of photos from a worldwide business tour.

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This week on the AppleInsider Podcast, Victor and William talk about digital data security and how protecting your privacy is getting harder, and what's going on with Apple Retail, now that Angela Ahrendts is leaving.

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Angela Ahrendts on Thursday briefly commented on near-term plans after it was announced that she would depart her role as Apple's retail chief in April, while Ahrendts' successor, Deirdre O'Brien, took receipt of a stock bonus potentially worth tens of millions of dollars.

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From outside Apple, new retail chief Deirdre O'Brien appears to have been a low-profile executive. But, she's spent three decades at the center of Apple's operations, personnel and sales.

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Angela Ahrendts came to the Apple Stores with a history in fashion retail, and brought a track record of revitalizing failing firms. AppleInsider details how Tim Cook came to hire her and what the state of Apple Retail was when she took over.

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Apple CEO Tim Cook has sent a note to retail employees about current section chief Angela Ahrendts' departure and replacement Deirdre O'Brien, calling it an "opportunity to reinforce" company values.

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Apple retail head Angela Ahrendts is departing the company after just five years on the job, the company revealed on Tuesday, leaving incoming SVP Deirdre O'Brien with some large shoes to fill.

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