Apple has published details of how it intends to open up its stores to the public in a letter from retail chief Deirdre O'Brien, one that explains the iPhone maker's approach to reopening its stores and some of the extra measures its retail outlets will take in a few locations.
A new profile of Apple retail chief Deirdre O'Brien reveals Apple is an optimistic company even in tough times, such as during the dot-com bubble burst, while O'Brien herself feels coming out early in her Apple career was one of her toughest and proudest moments.
Apple has filed a brief with the Supreme Court supporting the preservation of the Deferred Action for Childhood Arrivals program, with CEO Tim Cook and SVP for Retail and People Deirdre O'Brien putting their names on the filing alongside the company for the first time.
Apple drew special attention to the launch of its Carnegie Library store in D.C. on Saturday, bringing not just CEO Tim Cook but retail head Deirdre O'Brien, marketing chief Phil Schiller, and the city's mayor, Muriel Bowser.
Former Apple retail chief Angela Ahrendts upset a "finely tuned balance" at the company's stores in the name of branding, a report suggested on Tuesday, with interviews with employees supposedly indicating the brand push was more important than helping customers.
This week on the AppleInsider Podcast, Victor and William talk about digital data security and how protecting your privacy is getting harder, and what's going on with Apple Retail, now that Angela Ahrendts is leaving.
Angela Ahrendts on Thursday briefly commented on near-term plans after it was announced that she would depart her role as Apple's retail chief in April, while Ahrendts' successor, Deirdre O'Brien, took receipt of a stock bonus potentially worth tens of millions of dollars.
Angela Ahrendts came to the Apple Stores with a history in fashion retail, and brought a track record of revitalizing failing firms. AppleInsider details how Tim Cook came to hire her and what the state of Apple Retail was when she took over.