Apple SVP of retail and people Deirdre O'Brien in an interview on Tuesday spoke about the lessons learned from dealing with the ongoing coronavirus pandemic, an ever-changing situation that forced companies to strike a balance between in-person and remote work.
In time for the release of the iPhone 12, and iPhone 12 Pro, Apple Stores are adding more carrier offers, plus new specialist sessions, and extra contactless ways to pick up devices.
Apple's top leadership team is reportedly "focusing greater attention" on selecting and developing successors to some of its current senior executives, including CEO Tim Cook and others.
Apple has published details of how it intends to open up its stores to the public in a letter from retail chief Deirdre O'Brien, one that explains the iPhone maker's approach to reopening its stores and some of the extra measures its retail outlets will take in a few locations.
Apple in a memo to employees on Thursday said it plans to keep all U.S. retail stores closed until early May as the COVID-19 pandemic continues to wreak havoc on the nation.
A new profile of Apple retail chief Deirdre O'Brien reveals Apple is an optimistic company even in tough times, such as during the dot-com bubble burst, while O'Brien herself feels coming out early in her Apple career was one of her toughest and proudest moments.
Apple has filed a brief with the Supreme Court supporting the preservation of the Deferred Action for Childhood Arrivals program, with CEO Tim Cook and SVP for Retail and People Deirdre O'Brien putting their names on the filing alongside the company for the first time.
We didn't expect an "iPhone SE 2" at Tuesday's Apple Event, but what Tim Cook and company did show is a line-up with pricing that leaves no room for the return of the old style 4-inch iPhone.
Apple drew special attention to the launch of its Carnegie Library store in D.C. on Saturday, bringing not just CEO Tim Cook but retail head Deirdre O'Brien, marketing chief Phil Schiller, and the city's mayor, Muriel Bowser.
Apple has evolved its remote control over time, with each iteration introducing physical improvements and better features. After launching the second-generation Siri Remote, has Apple created its best controller?
Apple's launch of AirTag puts it into a growing market of tracking accessories, but how does it compare against the Tile Pro and the Find My-enabled Chipolo One Spot? We compare the trackers.
The iMac has undergone some major changes in 2021, with a refreshed appearance and the addition of Apple Silicon, but how much of an upgrade is it from the previous generation? We look at the specifications.
Apple has launched a new pair of iPad Pro models, but is it worth making the upgrade from the 2020 or 2018 models to the latest refresh? AppleInsider breaks down what's new in the 2021 iPad Pro update.
On Tuesday, Microsoft launched its Surface Laptop 4 range, but the improvements don't seem to be enough to counter Apple's M1-based MacBook Air and 13-inch MacBook Pro.
Color balancing, arriving in tvOS 14.5, will help you get the best picture possible from your Apple TV and television by using your iPhone. Here's how to use the new television calibration tool.
If four product announcements during the "Spring Loaded" event weren't enough, the week also saw Apple manufacturer Quanta's data held for ransom, Apple's appearance in front of the feds regarding anti-trust allegations, and more!
Brydge is taking the wraps off its latest iPad keyboard just in time for Apple's new iPad Pros. The Brydge 12.9 Max+ features a redesigned hinge, rear protection, and a truly massive multi-touch trackpad.
AppleInsider has launched "This Week in Apple," a new weekly video series summarizing and analyzing everything that has happened relevant to the iPhone maker over the last seven days. Tune in to be sure you're never out of the loop.
On Tuesday, Microsoft launched its Surface Laptop 4 range, but the improvements don't seem to be enough to counter Apple's M1-based MacBook Air and 13-inch MacBook Pro.
Former Apple retail chief Angela Ahrendts upset a "finely tuned balance" at the company's stores in the name of branding, a report suggested on Tuesday, with interviews with employees supposedly indicating the brand push was more important than helping customers.
In a rare move for an Apple executive, new retail head Deirdre O'Brien has joined Instagram, inaugurating her account with a handful of photos from a worldwide business tour.
This week on the AppleInsider Podcast, Victor and William talk about digital data security and how protecting your privacy is getting harder, and what's going on with Apple Retail, now that Angela Ahrendts is leaving.
Angela Ahrendts on Thursday briefly commented on near-term plans after it was announced that she would depart her role as Apple's retail chief in April, while Ahrendts' successor, Deirdre O'Brien, took receipt of a stock bonus potentially worth tens of millions of dollars.
From outside Apple, new retail chief Deirdre O'Brien appears to have been a low-profile executive. But, she's spent three decades at the center of Apple's operations, personnel and sales.
Angela Ahrendts came to the Apple Stores with a history in fashion retail, and brought a track record of revitalizing failing firms. AppleInsider details how Tim Cook came to hire her and what the state of Apple Retail was when she took over.
Apple CEO Tim Cook has sent a note to retail employees about current section chief Angela Ahrendts' departure and replacement Deirdre O'Brien, calling it an "opportunity to reinforce" company values.
Apple retail head Angela Ahrendts is departing the company after just five years on the job, the company revealed on Tuesday, leaving incoming SVP Deirdre O'Brien with some large shoes to fill.
If you get the "AirTag found moving with you" alert, maybe you're being tracked, or maybe there's just an AirTags in that bag you borrowed. Here's when you get that notification, and what you need to do.
There are just a few steps to go through when you find an AirTag to find the owner, but the results you get depends on what the original owner has set up.
Here's how to get the most out of Apple's AirTag tracking fob with iPhones that don't have Apple's Ultra Wideband U1 processors in them, or in countries with prohibitions on UWB.
Just as funny as its first season, the new episodes of Apple TV+ sitcom "Mythic Quest" further explore the relationships between co-workers at a gaming company.
Apple's AirTag is the company's simplest, and smallest product since it started including stickers with devices. If it didn't require accessories, it would be nearly perfect — though there are also issues to be aware of.
PowerBen has created a massive 40,200mAh battery with 200-watt USB-C Power Delivery, one that is utilitarian in its appearance and design but extremely handy when it's needed.
