Apple SVP of retail and people Deirdre O'Brien in an interview on Tuesday spoke about the lessons learned from dealing with the ongoing coronavirus pandemic, an ever-changing situation that forced companies to strike a balance between in-person and remote work.
Apple has published details of how it intends to open up its stores to the public in a letter from retail chief Deirdre O'Brien, one that explains the iPhone maker's approach to reopening its stores and some of the extra measures its retail outlets will take in a few locations.
A new profile of Apple retail chief Deirdre O'Brien reveals Apple is an optimistic company even in tough times, such as during the dot-com bubble burst, while O'Brien herself feels coming out early in her Apple career was one of her toughest and proudest moments.
Apple has filed a brief with the Supreme Court supporting the preservation of the Deferred Action for Childhood Arrivals program, with CEO Tim Cook and SVP for Retail and People Deirdre O'Brien putting their names on the filing alongside the company for the first time.
Apple drew special attention to the launch of its Carnegie Library store in D.C. on Saturday, bringing not just CEO Tim Cook but retail head Deirdre O'Brien, marketing chief Phil Schiller, and the city's mayor, Muriel Bowser.
Apple has evolved its remote control over time, with each iteration introducing physical improvements and better features. After launching the second-generation Siri Remote, has Apple created its best controller?
The iMac has undergone some major changes in 2021, with a refreshed appearance and the addition of Apple Silicon, but how much of an upgrade is it from the previous generation? We look at the specifications.
Apple has launched a new pair of iPad Pro models, but is it worth making the upgrade from the 2020 or 2018 models to the latest refresh? AppleInsider breaks down what's new in the 2021 iPad Pro update.
If four product announcements during the "Spring Loaded" event weren't enough, the week also saw Apple manufacturer Quanta's data held for ransom, Apple's appearance in front of the feds regarding anti-trust allegations, and more!
Brydge is taking the wraps off its latest iPad keyboard just in time for Apple's new iPad Pros. The Brydge 12.9 Max+ features a redesigned hinge, rear protection, and a truly massive multi-touch trackpad.
AppleInsider has launched "This Week in Apple," a new weekly video series summarizing and analyzing everything that has happened relevant to the iPhone maker over the last seven days. Tune in to be sure you're never out of the loop.
Former Apple retail chief Angela Ahrendts upset a "finely tuned balance" at the company's stores in the name of branding, a report suggested on Tuesday, with interviews with employees supposedly indicating the brand push was more important than helping customers.
This week on the AppleInsider Podcast, Victor and William talk about digital data security and how protecting your privacy is getting harder, and what's going on with Apple Retail, now that Angela Ahrendts is leaving.
Angela Ahrendts on Thursday briefly commented on near-term plans after it was announced that she would depart her role as Apple's retail chief in April, while Ahrendts' successor, Deirdre O'Brien, took receipt of a stock bonus potentially worth tens of millions of dollars.
Angela Ahrendts came to the Apple Stores with a history in fashion retail, and brought a track record of revitalizing failing firms. AppleInsider details how Tim Cook came to hire her and what the state of Apple Retail was when she took over.
If you get the "AirTag found moving with you" alert, maybe you're being tracked, or maybe there's just an AirTags in that bag you borrowed. Here's when you get that notification, and what you need to do.
Apple's AirTag is the company's simplest, and smallest product since it started including stickers with devices. If it didn't require accessories, it would be nearly perfect — though there are also issues to be aware of.