Apple shows off iconic new Battersea store in London

Following the opening of the new Apple Battersea in England's capital, Apple has released official photographs showing crowds and the first shoppers in the store.

Apple opened its new London store on Thursday, at the heart of the newly revamped Battersea Power Station. The site is already home to Apple's newest UK office, too.

"Our stores are a place where the community can come together to discover all of Apple's incredible products and services," Deirdre O'Brien, Apple's senior vice president of Retail, said in a statement, "and we're proud to be expanding to serve even more customers with the opening of Apple Battersea."

First day customers also got Apple Battersea labelled bags (Source: Apple)

"Located just below our new U.K. headquarters," she continued, "our amazing team is excited to provide exceptional support and help customers unleash their creativity."

Neither O'Brien nor Tim Cook appear to have been present for the official opening, although Cook did previously tour the site.

Inside the new store (Source: Apple)

Apple Battersea is the 40th Apple Store in the UK, and it joins 11 others across greater London. Apple says that the new store runs on 100 percent renewable energy, and is "operationally carbon neutral."