A mistake in which Search Ads Basic reports were sent to the wrong developers was linked to a "processing error," and safeguards have been put in place to prevent a repeat incident, Apple said this week.
An issue with the way Apple provides reports to iPhone and iPad app developers about advertising and installation rates has been uncovered, with a number of app developers claiming to receive reports for apps belonging to other developers instead of their own creations.
Six ad industry organizations have crafted an open letter complaining about changes coming to Apple's Safari browser, claiming that a new feature — "Intelligent Tracking Prevention" — will hurt both them and the public.
A new Apple ad posted to YouTube on Thursday focuses on the company's worldwide effort to preserve and manage forestland, itself part of a wider goal to achieve a net-zero impact on the world's supply of virgin fiber.
Apple VP of Advertising Platforms Todd Teresi in a keynote Q&A session at the Postback conference in Seattle on Tuesday explained the company's switch away from iAd in favor of the new Search Ads platform, revealed never before seen internal metrics and discussed the future of app advertising.