Shortly after Apple's $3 billion takeover of Beats in 2014, Beats president Luke Wood dropped all attention on Beats Music in favor of the company's flagship Electronics division, according to an interview published on Tuesday.
On Monday, Apple's Beats by Dre began publishing product instruction videos directly to its customer support Twitter account, inserting brand awareness and outreach options directly into users' chosen social media streams.
Apple on Thursday launched its awaited Back to School 2015 promotion, offering a free pair of Beats Solo2 wired headphones, valued at $200, with the purchase of a new Mac.
Rap mogul Dr. Dre on Friday announced a Fourth of July debut of a bi-weekly radio show called "The Pharmacy," which will launch on Saturday as an Apple Music exclusive focusing on West Coast jams.
Apple on Tuesday won a U.S. design patent, discovered by AppleInsider, that could hint at the possibility of a Beats-branded gaming headset, potentially revealing a new microphone-equipped Beats product targeted at gamers.
The ongoing legal tussle between Monster and Beats — over the way in which Jimmy Iovine and Dr. Dre assumed control of the company in the run-up to its acquisition by Apple — has focused the spotlight on the many ways the two music moguls worked with Apple and late cofounder Steve Jobs over the years.
Electronics maker Monster is no longer allowed to manufacture licensed "Made for iPhone" accessories and must stop selling its current stock by October, having been booted from Apple's certification program following a January lawsuit against Apple subsidiary Beats.
A report on Friday claims Beats had plans to build a Wi-Fi-connected speaker system similar to product lines from market leader Sonos, but ultimately killed the project following Apple's purchase of the company.
Apple on Wednesday announced a voluntary recall of its Beats Pill XL speaker, warning that in some cases the battery in the speaker can overheat and cause a risk of fire.
Spotify on Monday announced a joint initiative with Starbucks that will see the world's largest coffeehouse chain stream its music in stores, promote premium Spotify subscription tiers and grant current users access to Starbucks' rewards program.
The U.S. Patent and Trademark Office on Tuesday granted Apple a headphone design patent originally assigned to Beats Electronics, the audio hardware maker Apple purchased for $3 billion in 2014.
In what could be a harbinger of shifting music industry trends, Warner Music Group CEO Stephen Cooper said on Monday that revenue from licensing tracks to streaming services like Spotify outpaced income from digital download sales.
It looks like Apple's efforts to revamp Beats Music is drawing the wrong kind of attention from government antitrust officials, as the company's dealings with record labels and artists — already said to be the subject of a Department of Justice investigation — are now under scrutiny by the Federal Trade Commission, a report said on Tuesday.
Apple is hunting for a new director of Global Marketing Operations at its Beats division, according to a job listing posted on Thursday, a rare high-level opening at the company.
Apple's Beats Music service has been praised for its experience on mobile devices, but the same can't be said of its Web-based player. Fortunately, there's an easy way to get the Beats Music Android app running on your Mac.
Apple fans wishing they could color match their headphones with their iPhone or MacBook can now do so, as Apple's Beats by Dre subsidiary has updated its popular Solo2 lineup with new silver, gold, and space gray color options.
When CarPlay debuted in 2014, Internet radio service Pandora, seemingly a perfect fit for an iOS-based automotive system, was conspicuously absent from Apple's list of launch partners. That may soon change, according to one Pandora executive.
Following Monday's reveal of Jay Z's upcoming music service Tidal, the rap star revealed he was in talks with Beats cofounder and current Apple exec Jimmy Iovine over potentially collaborating on the project.
A report on Wednesday claims Apple is moving forward with a long rumored overhaul of its streaming music services lineup that will incorporate a reworked Beats Music app developed with the help of Nine Inch Nails frontman Trent Reznor, as well as a revamped iTunes Radio service.
Hewlett-Packard on Tuesday announced high-end audio equipment maker Bang & Olufsen will be lending its expertise to upcoming products, a partnership forged after Apple last year declined to extend a longstanding Beats tie-up.
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Roger Fingas
Mikey Campbell
AppleInsider Staff
