AppleInsider Staff
Apple fans wishing they could color match their headphones with their iPhone or MacBook can now do so, as Apple's Beats by Dre subsidiary has updated its popular Solo2 lineup with new silver, gold, and space gray color options.
Beats announced the move on Twitter, coincidentally — Â or not — just hours after Apple opened pre-orders for the Watch and MacBook. Both devices are available in the same silver and space gray aluminum as the iPhone, while the MacBook has an additional gold color option.
Interestingly, the new colors can only be found on the wireless Solo2, with the original wired version retaining Beats's pre-Apple options.
Friday's announcement marks the second time Beats has released products designed to match Apple's color scheme. It previously updated the urBeats in-ear headphone line with a $100 "special edition" that was also available in silver, gold, or space gray.
Publicly, Apple has been hands-off with the Beats hardware division since acquiring the company, an intentional move by Apple chief Tim Cook.
"I want Beats to be true to who they are," Cook said in a recent interview. "I don't want to wave the wand over them in a day and say, 'You are now Apple.' Down the road, we'll see what happens."
The new silver, gold, and space gray Solo2 Wireless headphones are available now from Apple for $299.95.
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19 Comments
Of course they did ...
gold anodized ?Watch Sport by November anyone?
Bet they still sound bloody awful.
[quote name="AppleInsider" url="/t/185714/apples-beats-adds-new-silver-gold-and-space-gray-solo-2-headphones#post_2707889"] Publicly, Apple has been hands-off with the Beats hardware division since acquiring the company, an itentional move by Apple chief Tim Cok. [/quote] You mean Beats has been allowed operate independently or because Beats is branded with a separate identity? Or both? I agree that either is unprecidented for an Apple acquisition. Everyone assumes they'll merge at some point when Jimmy Iovine won't raise a stink about it. As an aside, I wonder how they are meshing culturally. That's always a challenge.
Hope they sound better.
Now, if they could just make them any good. But I guess that's asking way too much. Kind of like how much Apple paid for the Beats name.