Commenting on a recent survey conducted by research firm MusicWatch, which claimed only 52 percent of Apple Music trial customers still use the service, Apple said the actual attrition rate is closer to 21 percent.
Most consumers still using the three-month free trial of Apple Music say they are likely to continue paying for a subscription after the period ends, new survey data shows, though a significant portion may have dropped off soon after trying the service.
Apple on Tuesday local London time announced start dates for its upcoming UK-based Apple Music Festival, née iTunes Festival, as well as an initial set list including headliners Pharrell Williams, One Direction, Florence + The Machine and Disclosure.
Hip-hop icon Dr. Dre's much-awaited album "Compton: A Soundtrack" was streamed 25 million times during its first week of availability, driving nearly half a million paid downloads on iTunes over the same period.
Apple on Sunday premiered three new TV ads for Apple Music on its YouTube channel, with one focusing on the meaning behind the service and two concentrating on specific artists.
Apple has begun to roll out new, interactive Apple Music posters that work with the Shazam iOS app to link iPhone owners directly to the featured artist's page in Apple Music.
In tandem with iOS 8.4.1 and OS X 10.10.5, Apple on Thursday also released iTunes 12.2.2, making some minor improvements to Apple Music, Connect, and Beats 1, while simultaneously solving problems with browsing local libraries.
A week after introducing Beats 1 Replays on Connect, Apple is now aggregating archived Beats 1 shows, including those hosted by celebrity DJs like Elton John, in a special Apple Music section.
While discussing Apple Music in a new interview published on Thursday, Apple executive Jimmy Iovine mentioned the prospect of applying curation to TV, potentially pointing to a direction for Apple's rumored streaming TV service.
Curated content will be how Apple Music sets itself apart from numerous rivals in the streaming music market, Jimmy Iovine said in a new interview published on Thursday.
After just five weeks of availability, Apple Music has gathered an impressive 11 million trial users, two million of whom opted in to the more expensive multi-user family plan, according to Apple SVP of Internet Software and Services Eddy Cue.
A recently activated Apple Music Connect feature called Beats 1: Replay allows fans to replay taped Internet broadcasts of their favorite shows, including those hosted by DJs Zane Lowe, Julie Adenuga and Ebro Darden.
According to a report on Tuesday, Apple's content licensing deals allow for up to five live format streaming radio stations, meaning the company could launch four more Beats 1 Radio-style offerings without renegotiating with labels.
Music magazine Billboard has quietly added Apple Music to the list of streaming services factored into its music charts, which are often treated as the main gauge of popular music in the United States.
Pop musician Taylor Swift was surprised by the positive response to an open letter criticizing Apple Music royalties, including Apple's quick decision to reverse course, according to an interview published on Tuesday.
The next album by rapper and Beats co-founder Dr. Dre, Compton: A Soundtrack, will launch on Aug. 7 as an exclusive for Apple Music and iTunes.
On Thursday, the U.S. Court of Appeals for the Federal Circuit refused to stay proceedings in Smartflash's patent lawsuit against Apple, potentially paving the way for Smartflash claiming recalculated damages.
Apple Music on Wednesday published a series of short videos to social media platform Snapchat showing behind-the-scenes looks at Beats 1 Radio stations in Los Angeles, London and New York, illustrating the audio division's willingness to embrace alternative forms of promotion its parent company has yet to explore.
A day shy of its one-month anniversary, Apple Music has reeled in more than 10 million subscribers on iPhone, iPad, iPod touch and iTunes, a report said Monday.
In another exclusive, Apple Music on Monday premiered the video for "Trouble," a new single by Rolling Stones guitarist Keith Richards.
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Mikey Campbell
Sam Oliver
AppleInsider Staff
Roger Fingas
