In an interview, Apple Senior Vice President of Worldwide Marketing Phil Schiller further elaborates on Apple's reasoning behind the Touch Bar on the new MacBook Pro, why Apple hasn't gone to a full touch screen, and the USB-C connector.
In an interview, Apple Senior Vice President of Worldwide Marketing Phil Schiller discusses Apple's philosophy between keeping iOS and macOS separate, record-breaking sales of the new computer from Apple's website, customers being up in arms about the MacBook Pro features or lack thereof, and Apple fandom.
Apple last week meted out restricted stock unit awards to its executive team, with the likes of SVP of Internet Software and Services Eddy Cue, SVP of Worldwide Marketing Phil Schiller and others receiving up to 149,667 RSUs scheduled to vest through 2021.
Six of Apple's top executives, including SVP of Internet Software and Services Eddy Cue and SVP of Worldwide Marketing Phil Schiller, each saw 87,578 restricted stock units worth nearly $10 million vest as part of an award granted in 2014.
Apple's Senior Vice President of Worldwide Marketing Phil Schiller is bringing the better part of three decades of marketing experience to the board of directors of Illumina, the industry-leading DNA sequencing equipment company.
Apple executives Phil Schiller and Craig Federighi on Tuesday took part in a casual interview to discuss the many software and services enhancements revealed at this week's Worldwide Developers Conference.
Developers are the latest beneficiaries of Apple's ongoing bid to revamp the App Store, with new policies shortening the time it takes to gain app approval from more than a week to fewer than two days.
Apple's decision to split its App Stores out of Eddy Cue's iTunes and iCloud oversight and instead assign them to Phil Schiller, its head of worldwide marketing, appears to based on an effort to differentiate platform management of developers' interactive apps from the reselling of static content from media holders, and to handle each appropriately.
Apple announced an executive shakeup on Thursday, promoting Jeff Williams to the position of chief operating officer, and placing marketing chief Phil Schiller in charge of the App Store on all platforms.
In a rare interview, Apple marketing head Phil Schiller and VP of Mac and iPad engineering John Ternus discussed subjects like the intense collaboration behind products like the MacBook, why Apple refuses to name most suppliers, and the flow philosophy behind the company's upcoming "spaceship" campus.
During a panel session with Daring Fireball's John Gruber on Tuesday, Apple SVP of Worldwide Marketing Phil Schiller offered his take on 16GB iPhones, the tradeoffs between battery life and device thinness, single-port MacBooks and more.
With rumors of an Apple Car comes speculation about its potential design, and AppleInsider took a look at the personal vehicles drive by some of Apple's top executives to see how that might influence the company's thinking.
Apple marketing chief Phil Schiller this week joined in on the popular "ice bucket challenge," which helps to raise money for the ALS Association, and even challenged CEO Tim Cook and a celebrity friend to get in on the act.
According to a report on Wednesday, Apple is taking on more responsibility for its TV spots by creating ads in-house, a move that shifts away from longtime collaborator TBWA\Chiat\Day.
Email correspondence made public as part of the second California Apple v. Samsung patent trial illustrates Apple marketing guru Phil Schiller's displeasure at the company's high-profile ad agency, which in 2013 was under the gun to churn out quality material in light of Samsung's own media blitz.
An internal Apple document presented as part of the ongoing Samsung v. Apple trial shows that the company's sales team was worried that a maturing market may leave no room for iPhone growth, though marketing chief Phil Schiller downplayed the document's significance.
Apple's marketing chief took to Twitter on Tuesday to promote the 2014 edition of Cisco's Annual Security Report, presumably in a bid to draw attention to the report's finding that 99 percent of mobile device-targeted malware is directed at Android.
Apple SVP of Worldwide Marketing Phil Schiller "unfollowed" the Twitter accounts of Tony Fadell and his company Nest Labs just days after the "smart home" product firm was purchased by Google.
Longtime National Geographic photographer Jim Richardson left his DSLR behind on a hiking trip through Scotland in favor of an iPhone 5s, and concluded that Apple's latest flagship handset includes "a very capable camera."
Prior to its unveiling at this week's Worldwide Developers Conference, the new Mac Pro was put through its paces in a top-secret lab at Apple's headquarters by a prominent third-party developer.
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Mike Wuerthele
Mikey Campbell
AppleInsider Staff
Daniel Eran Dilger
Roger Fingas
Sam Oliver
Neil Hughes
Shane Cole
