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Phil Schiller

Latest News

November set App Store's 'highest monthly sales ever,' says Apple's Schiller

Last month saw the App Store achieve a new monthly sales record, Apple's senior VP of worldwide marketing said on Wednesday.

Roger Fingas 9 years ago 27

Apple SVP Phil Schiller addresses Touch Bar, other MacBook Pro concerns

In an interview, Apple Senior Vice President of Worldwide Marketing Phil Schiller further elaborates on Apple's reasoning behind the Touch Bar on the new MacBook Pro, why Apple hasn't gone to a full touch screen, and the USB-C connector.

Mike Wuerthele 9 years ago 92

Phil Schiller: New MacBook Pro has more orders from Apple than any other pro model ever

In an interview, Apple Senior Vice President of Worldwide Marketing Phil Schiller discusses Apple's philosophy between keeping iOS and macOS separate, record-breaking sales of the new computer from Apple's website, customers being up in arms about the MacBook Pro features or lack thereof, and Apple fandom.

Mike Wuerthele 9 years ago 197
iPhone 17e iPhone 17 M5 Macbook Air Mac Studio MacBook Air Deals MacBook Pro Best VPN for Mac AirPods iPad Mac mini

Apple executives net nearly $10M each in vested company stock

Six of Apple's top executives, including SVP of Internet Software and Services Eddy Cue and SVP of Worldwide Marketing Phil Schiller, each saw 87,578 restricted stock units worth nearly $10 million vest as part of an award granted in 2014.

Mikey Campbell 9 years ago 4

Apple's Phil Schiller joins DNA sequencing company's board of directors

Apple's Senior Vice President of Worldwide Marketing Phil Schiller is bringing the better part of three decades of marketing experience to the board of directors of Illumina, the industry-leading DNA sequencing equipment company.

Mike Wuerthele 9 years ago 3

Apple SVPs Schiller and Federighi discuss Siri, Messages and more in Q&A session

Apple executives Phil Schiller and Craig Federighi on Tuesday took part in a casual interview to discuss the many software and services enhancements revealed at this week's Worldwide Developers Conference.

AppleInsider Staff 10 years ago 13

Apple assigns App Store oversight to Phil Schiller in apparent nod to developer issues

Apple's decision to split its App Stores out of Eddy Cue's iTunes and iCloud oversight and instead assign them to Phil Schiller, its head of worldwide marketing, appears to based on an effort to differentiate platform management of developers' interactive apps from the reselling of static content from media holders, and to handle each appropriately.

Daniel Eran Dilger 10 years ago 24

Apple names Jeff Williams new chief operating officer, places Phil Schiller in charge of App Store

Apple announced an executive shakeup on Thursday, promoting Jeff Williams to the position of chief operating officer, and placing marketing chief Phil Schiller in charge of the App Store on all platforms.

AppleInsider Staff 10 years ago 49

Apple's Phil Schiller & John Ternus talk design, secrecy & 'spaceship' Campus 2

In a rare interview, Apple marketing head Phil Schiller and VP of Mac and iPad engineering John Ternus discussed subjects like the intense collaboration behind products like the MacBook, why Apple refuses to name most suppliers, and the flow philosophy behind the company's upcoming "spaceship" campus.

Roger Fingas 10 years ago 18

Apple's Schiller talks iPhone storage, thin design tradeoffs, single-port MacBook and more

During a panel session with Daring Fireball's John Gruber on Tuesday, Apple SVP of Worldwide Marketing Phil Schiller offered his take on 16GB iPhones, the tradeoffs between battery life and device thinness, single-port MacBooks and more.

AppleInsider Staff 11 years ago 120

Fast, luxurious & sensible: What the personal vehicles of Apple execs could mean for an Apple Car

With rumors of an Apple Car comes speculation about its potential design, and AppleInsider took a look at the personal vehicles drive by some of Apple's top executives to see how that might influence the company's thinking.

Sam Oliver 11 years ago 106

Apple's Phil Schiller challenges CEO Tim Cook in 'ice bucket challenge' to raise money for ALS research

Apple marketing chief Phil Schiller this week joined in on the popular "ice bucket challenge," which helps to raise money for the ALS Association, and even challenged CEO Tim Cook and a celebrity friend to get in on the act.

Neil Hughes 11 years ago 113

Apple reportedly moving TV ad creation in-house

According to a report on Wednesday, Apple is taking on more responsibility for its TV spots by creating ads in-house, a move that shifts away from longtime collaborator TBWA\Chiat\Day.

AppleInsider Staff 12 years ago 37

Apple's Schiller was 'shocked' at ad agency's suggestions for branding turnaround, documents show

Email correspondence made public as part of the second California Apple v. Samsung patent trial illustrates Apple marketing guru Phil Schiller's displeasure at the company's high-profile ad agency, which in 2013 was under the gun to churn out quality material in light of Samsung's own media blitz.

Mikey Campbell 12 years ago 77

Apple sales team concerned about shrinking high-end iPhone market, but Schiller disagrees

An internal Apple document presented as part of the ongoing Samsung v. Apple trial shows that the company's sales team was worried that a maturing market may leave no room for iPhone growth, though marketing chief Phil Schiller downplayed the document's significance.

AppleInsider Staff 12 years ago 42

Apple's Phil Schiller plugs security report showing 99% of mobile malware targets Android

Apple's marketing chief took to Twitter on Tuesday to promote the 2014 edition of Cisco's Annual Security Report, presumably in a bid to draw attention to the report's finding that 99 percent of mobile device-targeted malware is directed at Android.

Shane Cole 12 years ago 52

Apple's Schiller 'unfollows' Tony Fadell and Nest after Google acquisition

Apple SVP of Worldwide Marketing Phil Schiller "unfollowed" the Twitter accounts of Tony Fadell and his company Nest Labs just days after the "smart home" product firm was purchased by Google.

AppleInsider Staff 12 years ago 162

Apple iPhone 5s camera shines for National Geographic photographer

Longtime National Geographic photographer Jim Richardson left his DSLR behind on a hiking trip through Scotland in favor of an iPhone 5s, and concluded that Apple's latest flagship handset includes "a very capable camera."

Shane Cole 12 years ago 56
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