Apple's decision to split its App Stores out of Eddy Cue's iTunes and iCloud oversight and instead assign them to Phil Schiller, its head of worldwide marketing, appears to based on an effort to differentiate platform management of developers' interactive apps from the reselling of static content from media holders, and to handle each appropriately.
Apple announced an executive shakeup on Thursday, promoting Jeff Williams to the position of chief operating officer, and placing marketing chief Phil Schiller in charge of the App Store on all platforms.
In a rare interview, Apple marketing head Phil Schiller and VP of Mac and iPad engineering John Ternus discussed subjects like the intense collaboration behind products like the MacBook, why Apple refuses to name most suppliers, and the flow philosophy behind the company's upcoming "spaceship" campus.
During a panel session with Daring Fireball's John Gruber on Tuesday, Apple SVP of Worldwide Marketing Phil Schiller offered his take on 16GB iPhones, the tradeoffs between battery life and device thinness, single-port MacBooks and more.
With rumors of an Apple Car comes speculation about its potential design, and AppleInsider took a look at the personal vehicles drive by some of Apple's top executives to see how that might influence the company's thinking.
Apple marketing chief Phil Schiller this week joined in on the popular "ice bucket challenge," which helps to raise money for the ALS Association, and even challenged CEO Tim Cook and a celebrity friend to get in on the act.
Email correspondence made public as part of the second California Apple v. Samsung patent trial illustrates Apple marketing guru Phil Schiller's displeasure at the company's high-profile ad agency, which in 2013 was under the gun to churn out quality material in light of Samsung's own media blitz.
An internal Apple document presented as part of the ongoing Samsung v. Apple trial shows that the company's sales team was worried that a maturing market may leave no room for iPhone growth, though marketing chief Phil Schiller downplayed the document's significance.
Amazon has updated its Fire 7 tablet for 2022 to make it faster and boost battery life, but it's unlikely to draw many potential buyers away from Apple's standard 10.2-inch iPad or the iPad mini, except for the highly cost-conscious.
Google is now gunning for the AirPods Pro by adding active noise cancelation to the Pixel Buds Pro. Here's how the search company's audio accessories fare compared to Apple's current-gen AirPods lineup.
Apple's marketing chief took to Twitter on Tuesday to promote the 2014 edition of Cisco's Annual Security Report, presumably in a bid to draw attention to the report's finding that 99 percent of mobile device-targeted malware is directed at Android.
Longtime National Geographic photographer Jim Richardson left his DSLR behind on a hiking trip through Scotland in favor of an iPhone 5s, and concluded that Apple's latest flagship handset includes "a very capable camera."
Apple and the creatives behind its memorable "1984" ad have embarked on a new direction in the company's marketing, but a new report says there's dissent in the Apple advertising camp over marketing chief Phillip Schiller's leadership style.
Apple marketing chief Phil Schiller took aim at Android in general and Samsung in particular, saying that the Galaxy S IV will ship with "an OS that is nearly a year old" in an interview published just hours before Apple's chief rival is expected to reveal its newest flagship model.
Apple marketing chief Phil Schiller made a rare appearance on Twitter on Thursday to ding the security situation on Google's Android mobile operating system, linking to a report showing that Android malware threats are on the rise.
A number of analysts reduced their price targets for Apple on Wednesday, though one who just met with the company's executives said those officials are "very optimistic" about the product pipeline and market position.
Following a shake up of Apple's executive team last fall, Tim Cook made a particular effort to highlight the skills and experience represented in the company's top leadership at this morning's Goldman Sachs Conference.
Sometimes you may be greeted by the iPhone unavailable black screen that prevents you from logging in and gaining access to your iPhone. Here are four ways you can get around the limitation and be able to take control of your smartphone once again.