Optimism surrounding Apple's upcoming 5G iPhone cycle and revenue growth within the company's Services sector helped drive one of the largest sequential increases in institutional ownership of AAPL shares in more than half a decade.

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Apple CEO Tim Cook on Wednesday revealed the company's earnings from its Services segment, which includes Apple Music and iCloud, were up 18% in the fourth quarter and have set new records around the globe.

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Apple TV+ in conjunction with a 5G iPhone will help accelerate Apple's Services growth to 20% in 2020, with Katy Huberty of Morgan Stanley raising the price target for the iPhone maker to $289.

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Analyst Horace Dediu was one of the first analysts to correctly recognize what Apple was accomplishing in mobile computing with the iPhone. He has recently focused on the future of personal mobility -- an area Apple has investigated in some depth, although the company hasn't yet revealed a clear strategy. On October 1, Micromobility Europe will discuss the state of the art in Berlin, and AppleInsider has learned that Apple will be in attendance.

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Apple is set to have a bullish 2020, Morgan Stanley claims the day after the launch of the 2019 iPhone models, with the aggressive pricing of Apple Arcade and Apple TV+ forming part of Apple's strategy to accelerate its Services revenue growth into next year.

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Apple's moves this week regarding Apple TV+ and, more quietly, AppleCare+, suddenly make sense if you suspect the company is heading toward offering us a single all-in subscription package.

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On Monday, CNBC compiled the confused thoughts of a Wedbush Securities analyst who doesn't seem to have any grasp on reality whatsoever when it comes to the future -- or even present -- of Apple.

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Apple's reported operational expenses for research and development in the June quarter hit a new all-time high of $4.257 billion, well over twice the quarterly spending it reported in 2015. Apple's aggressive expansion demonstrates the company is building for the future even as its rivals retreat from tablets and smartwatches and fail to keep pace with Apple's aggressive OS updates and custom silicon work.

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You can prove anything with statistics, and sometimes it's obvious why you'd try. After Apple made it's usual everything-is-great financial call this week, talking heads are dramatically pointing out that for the first time in seven years, the iPhone accounted for less than 50% of Apple's revenue.

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Apple's continuing performance as a market-responsive, commercially savvy innovator is destroying feebleminded media narratives that seek to portray the company as helpless and befuddled. It also demonstrates that the real incompetence lies in bad reporting by sloppy journalists seeking to deliver titillating headlines rather than accurate, factual portrayals of the industry.

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Revenues from Services earned double-digit growth' across the world, according to figures released by Apple during its July earnings call with investors and analysts.

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Apple's Services arm is set to go under a number of changes that could apply pressure to the company, Macquarie suggests in its pre-Apple results report, with concern over App Store commission revenue from in-app purchases not able to be offset by the iPhone maker's newest subscriptions for the moment.

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Investor concerns about Apple's fortunes in China are "somewhat overblown," analysts from JP Morgan suggest, with shareholders also accused of failing to see the potential revenue generation of Apple's Services arm.

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Apple's News+ subscription service threatens to kill the open web's surveillance advertising clickbait model of fake news engagement to save journalism. Why would Apple want or care to do that? Here's a look.

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Video games have long been literally the center of attention in the App Store, so Apple's prospects for finding Arcade subscribers among its installed base of over 1 billion iOS devices is pretty straightforward. But can Apple Arcade spread the wealth of iOS' developer attention to its other platforms, meaningfully driving new interest in gaming on Macs and Apple TV? Here's a look at the future of macOS and tvOS games.

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Apple Arcade and related Services are intended to fuel sales of new hardware by attracting new customers and prompting upgrades. But is it realistic to expect that Apple can drive sales growth for iPhone as overall smartphone growth stalls or even contracts globally? Pundits like to say that iPhone "is over" and that Apple has to run out and discover a new hit product. But they're wrong, here's why.

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Apple has built a very strong position in mobile gaming in its iOS App Store. With Apple Arcade, it is working to create a new pipeline of fun, original, attractive, exclusive games, without ads and where privacy is protected. How will this impact Android and Google Play?

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All of Apple's recently unveiled Services and most of its existing Services business are essentially software --- useful applications of hardware that help drive hardware purchases in addition to generating revenue on their own. Take a look at what these strategic new Services actually mean for Apple and its installed user base, starting with Apple Arcade.

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Analysts are weighing in on Apple's quarterly financial results the morning after its release, with generally favorable impressions of iPhone shipments better than anticipated and the growth of Services.

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Over the past few years, Apple has increasingly directed analysts' attention to its growing revenues from a segment it calls Services. However, it's common to hear even Apple's happiest of customers frown at the idea, which is often cynically portrayed as an effort by the company to wring even more money from its premium hardware buyers. But the reality is that Services are largely software-- and Software Sells Systems.

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