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Apple Intelligence & iPhone mirroring aren't coming to EU because of the DMA

An iPhone running Apple Intelligence, in front of the EU flag

Last updated

Apple isn't releasing Apple Intelligence and other major operating system changes in the EU, because of Digital Markets Act interoperability mandates.

The biggest changes in Apple's fall operating system updates include the machine learning-based Apple Intelligence as well as iPhone Mirroring and SharePlay Screen Sharing. While most of the world should get the features in time, Apple says that the EU will miss out on the inbound tech.

Two weeks ago, Apple unveiled hundreds of new features that we are excited to bring to our users around the world. We are highly motivated to make these technologies accessible to all users. However, due to the regulatory uncertainties brought about by the Digital Markets Act (DMA), we do not believe that we will be able to roll out three of these features — iPhone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence — to our EU users this year.

Specifically, we are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security. We are committed to collaborating with the European Commission in an attempt to find a solution that would enable us to deliver these features to our EU customers without compromising their safety.

At the time of publication, checks on regional Apple Newsroom pages don't offer any statements beyond what Apple has provided, and even say that features like Apple Intelligence are on the way.

The Digital Markets Act sets rules to force Apple and other tech giants to open up various services, like the App Store, to encourage more competition. In the EU, Apple has already complied with some of the legislation, such as allowing alternative app storefronts to exist on iPhone, but it's still dragging its feet in other ways.

Apple has already been hit with a $2 billion fine for allegedly preventing Apple Music rivals from promoting cheaper alternatives. It also faces being the first to be fined over its anti-steering rules under the Digital Markets Act itself.

Apple Fellow Phil Schiller warned in February that the Digital Markets Act's implementation in the EU could become a privacy and security problem to consumers. While it introduces new dangers to the market, Schiller insisted Apple was doing whatever it could to minimize those risks.

Update June 21 4:24 PM ET Updated with Apple's statement on the matter.



123 Comments

ggwill0 3 Years · 9 comments

😂😂😂😂😂😂😂😂😂😂😂😂😂

ggwill0 3 Years · 9 comments

That's what they get for telling an American company what to do...

chasm 10 Years · 3624 comments

ggwill0 said:
That's what they get for telling an American company what to do...

Hell yeah! Why doesn’t every country just submit to anything Merka wants and bends over and takes it! YA-HOOO!


LOL.

The EU has the right to create regulations as they see fit. Apple has the right to not include some features that would be compromised by EU mandates in the EU.

This is not a problem. One or more market and/or political forces will act to resolve this conflict, though that may take some time.

To be clear, I think that if Apple sincerely believes current EU mandates compromise user security, it should not offer those features in the EU. It’s not “punishment,” it’s part of the company’s core value to protect user security. I don’t think it has anything to do with Apple wanting to “punish” the EU — their money is just as good as anyone else’s.

If European users feel strongly enough that they want those features, they will reform the EU to allow companies like Apple and Microsoft (not you, Google) to prioritize user security and privacy. This may all take a long time, but a happy (or at least acceptable) medium will eventually be achieved.

guymanchester 4 Years · 11 comments

Well, unfortunately none of the European users told the American company what to do so nice that you are showing your empathy for our plight. Thank you.