VR

How Tim Cook's Augmented Reality vision paid off for Apple

1 week ago

How Tim Cook's Augmented Reality vision paid off for Apple

Apple pursued AR as a way to sell premium hardware and to attract developers to iOS. Here's why Apple's AR vision uniquely succeeded despite opposition, naysaying, and competitive ideas — and why Google and its Android partners failed to do the same with smartphone VR.

By Daniel Eran Dilger | 1 week ago

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How Apple dodged the flop of Android's headset VR

2 weeks ago

How Apple dodged the flop of Android's headset VR

Between 2014 and 2019, Google and its Android licensees promoted various smartphone-based virtual reality systems. At the same time, Apple remained conspicuously absent from the smartphone VR headset race, which in hindsight appears prescient. Here's a look at why.

By Daniel Eran Dilger | 2 weeks ago

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Apple acquires virtual reality video streaming startup NextVR

3 weeks ago

Apple acquires virtual reality video streaming startup NextVR

Apple on Thursday confirmed that it has acquired NextVR, a California startup that produces virtual reality live events content.

By Mike Peterson | 3 weeks ago

11

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Valve abandons the macOS version of SteamVR

1 month ago

Valve abandons the macOS version of SteamVR

Valve has announced that SteamVR will no longer support macOS, although older frameworks are still available in beta form.

By William Gallagher | 1 month ago

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AR firm Magic Leap lays off 1,000 employees as it pivots to enterprise

1 month ago

AR firm Magic Leap lays off 1,000 employees as it pivots to enterprise

Augmented reality startup Magic Leap is cutting about half of its workforce under coronavirus pressure, and is shifting away from consumer devices toward enterprise partnerships.

By Mike Peterson | 1 month ago

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Apple eyes video service NextVR for possible $100M acquisition

2 months ago

Apple eyes video service NextVR for possible $100M acquisition

Apple is looking to expand its augmented reality and virtual reality teams and patent hoard even more, with a rumored acquisition of California VR firm NextVR on the cards that may be worth $100 million.

By Malcolm Owen | 2 months ago

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Apple researching trackpad & gesture combo for controlling AR

2 months ago

Apple researching trackpad & gesture combo for controlling AR

Rather than attempting to manipulate AR objects through gloves or a game controller, a peripheral like a trackpad could allow users to select and manipulate what they see in front of them.

By William Gallagher | 2 months ago

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Facebook beats out Apple with exclusive AR glasses display buy

2 months ago

Facebook beats out Apple with exclusive AR glasses display buy

Facebook has forged a big deal with an AR display manufacturer to build a future augmented reality glasses platform with Plessey, a company that was once a rumored target of an Apple buyout.

By Mike Wuerthele | 2 months ago

19

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Only 'iPhone 12 Pro' models expected have time-of-flight sensor

2 months ago

Only 'iPhone 12 Pro' models expected have time-of-flight sensor

Code found in an iOS 14 leak indicates two of the three upcoming "iPhone 12" models will have a time-of-flight sensor, suggesting the non-pro model will not.

By Wesley Hilliard | 2 months ago

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