Microsoft on Thursday announced the pricing for its forthcoming Surface Pro tablet, starting at $899 for the entry-level 64-gigabyte version with an Intel processor and the full Windows 8 operating system.
As Microsoft revealed that the company sold 4 million upgrades to its new Windows 8 operating system in its first four days, CEO Steve Ballmer dismissed Apple as a "low-volume player" in markets like PCs and smartphones.
After Windows 8 debuted on Thursday, Microsoft's Steven Sinofsky offered his view of the computing landscape, and said PCs represent a great value when compared to "recreational tablets," alluding to Apple's new iPad mini.
This week, Microsoft will step up its competition with Apple's iTunes with the launch of Xbox Music, a new service that offers unlimited streaming to Microsoft devices, including PCs running Windows 8.
Microsoft continues to build toward the Oct. 26 launch of its new Windows 8 operating system, as it began taking preorders for the software on Friday, while PC makers also started accepting advance orders of their new Windows 8-powered machines.
For the first time in 25 years, Microsoft has updated its logo, with a tiled symbol that evokes the logo for its Windows operating system, as well as the new tile-driven Metro interface being pushed by the company.
VMware on Thursday announced its new virtualization software Fusion 5, with 70 new features including a design that takes advantage of the latest features in Mountain Lion, and optimization for Microsoft's forthcoming Windows 8.
Outside of Apple's Macs, sales in the global PC market have remained stagnant for several quarters, with many predicting a rebound after Microsoft ships Windows 8. But that's not going to stop the decline, an analyst with Barclays states.