Microsoft is running a retro-styled advertising campaign tied into the new third season of Netflix's "Stranger Things" TV series, which is set in 1985. It promotes fake nostalgia for a romanticized Windows launch that in reality was only scoffed at as underpowered, poorly-built vaporware at the time.
Microsoft's former chief executive Bill Gates mused this week that it would have been the "natural thing" for Microsoft to have been the "standard non-Apple phone platform." But he's wrong, and here's why.
Apple has released a new iCloud for Windows app that makes iCloud function closer to Microsoft's OneDrive cloud storage service in Windows 10, with the app now available to download from the Microsoft Store.
One of the potentially frustrating things about switching back and forth between Mac and Windows PCs can be proprietary formats — a key example being Apple's DMGs (disk images). Here's how to extract content from a DMG in Windows 10.
Most college and university students would choose to use a Mac, but price is a considerable barrier, according to a survey commissioned by Apple-oriented device management firm Jamf. [Updated with revised Jamf data on percent of PC buyers motivated by price]
AppleInsider is partnering with CleverFiles this week to offer readers the chance to win a Disk Drill Pro license, allowing for data recovery with support for over 200 file types. Ten winners will each receive a Pro license for Mac or Windows valued at $89.
Across the last 20 years, Apple has shifted from selling Macs in a world dominated by Windows PCs to being a dominant global brand that services a vast installed base that's more valuable, influential, and lucrative than Windows was at its peak. Apple wants its investors to understand that, and is now challenging the media narrative that suggests it running an unsustainable race against various manufacturers churning out ever-increasing volumes of hardware units.
Since iPad launched in 2010, International Data Corporation has dutifully crafted various media narratives that belittled as it as a toy, dismissed it as merely a "media consumption" device in a world that needed Windows, and disparaged it as inconsequential in a vast sea of cheap Android tablets (some of which were literally children's toys). But they were wrong, here's why.
PC virtualization software maker Parallels on Tuesday released the latest version of its eponymous cross-platform Mac solution, offering a slew of new features to customers, including faster start times, storage savings and support for Apple's upcoming macOS Mojave.
Adobe is making a play for social media influencers, online content creators (read YouTubers) and tech savvy consumers with a new cross-platform video production tool that bundles the firm's powerful video editing technology with an easy-to-use, drag-and-drop interface.