A recently posted — and quickly deleted — job listing discovered on Wednesday suggests Apple is working to deliver travel recommendations and other editorial content to Maps, a feature that could rival similar integrations seen in leading mapping services.
Apple, in response to questions from a U.S. congressional probe into tech antitrust matters, revealed it has invested billions of dollars in the revamped Maps app and corresponding service, a product designed to compete against segment stalwart Google Maps.
A future version of the Maps app could provide more intuitive navigational instructions to drivers in the future, by using augmented reality to superimpose the route to take on top of a live view of the road ahead, indicating which lanes a driver should take.
Data advocacy group Open Data Institute (ODI) has filed a report with the UK government suggesting large companies like Apple, Google and Uber should be compelled to share their collective mapping data to help smaller companies innovate.
Apple is expanding what can be done with Apple Maps, announcing at WWDC 2018 that MapKit JS can be used to embed maps within a website, a function that has been offered by its competition for a considerable amount of time.
Apple on Wednesday continued its rollout of public transit data with an activation of services in Albuquerque, N.M., allowing Apple Maps users in the area to plan bus trips, find routing information and more.
Continuing an apparent acceleration in the rollout of Apple Maps Transit data, Apple recently activated public transit directions across West Virginia, granting users in major metropolitan areas access to bus, tram and rail information.
Apple recently expanded its Apple Maps lane guidance feature to cover Austria, South African and Switzerland, providing users in those countries access to localized onscreen assets designed to keep drivers abreast of upcoming highway or freeway deviations.
Apple recently enabled Apple Maps public transit data for major metropolitan areas in South Carolina as part of ongoing efforts to build out its mapping service, granting users access to bus timetables, schedules and routes.
Uber in an update to its iOS app on Tuesday re-enabled Maps and Siri integrations that were inexplicably removed in January, suggesting the apparent error originated with the ride sharing app and not Apple's operating system.
Uber's latest iOS app update, released on Jan. 22, appears to have disabled compatibility with Apple Maps extensions, meaning users looking to hail rides within Apple's mapping app are out of luck until the issue is resolved.
Continuing a buildout of its internal mapping platform, Apple recently activated public transit directions in Apple Maps for Milwaukee, Wis., and Omaha, Neb., granting users in those locations access to timetables and routes covering local bus operations.
Apple started implementing indoor mapping data with iOS 11, offering users a new navigation aid for major airports and large malls. While rollout has been slow, the company on Wednesday compiled a list of the 43 indoor locations where users can take advantage of the feature.