Though the firm remains bullish on Apple, Brean Capital believes Apple will see total iPhone sales for 2016 drop by 16 million units, amidst a slowing smartphone market.
With lower-than-expected demand for the iPhone 6s, a soft iPhone SE launch, and dual-camera designs from competitors expected to beat the 'iPhone 7 Plus' to market, analyst Ming-Chi Kuo believes iPhone shipments could fall below 200 million units this year.
After being neglected in 2015, Apple's 9.7-inch iPad has received a much-needed professional makeover, gaining key features from the 12.9-inch iPad Pro and even outperforming it in a few ways. It's a substantial upgrade, and one we find absolutely worthy of the "Pro" moniker, though the $599 starting price may deter some buyers.
With a decidedly classic design just like the iPhone 5 series, the new iPhone SE has been completely revamped inside in a huge way. For fans of smaller phones, the iPhone SE is just what you've been waiting for — a capable, modern smartphone in a compact, ultraportable, proven chassis.
Four of the biggest tech companies on the planet — Apple, Google, Microsoft and Amazon — all officially pledged their support for the Environmental Protection Agency's embattled Clean Power Plan on Friday, calling for carbon emissions from power plants to be reduced.
Disney has revealed it no longer plans to update "Disney Infinity 3.0" for Apple TV, meaning new content and compatibility with new figurines will arrive only on competing platforms.
It's been a big week for virtual and augmented reality technology, thanks to the newly shipping Oculus Rift, the debut of a Google Cardboard development kit for iOS, and initial availability of developer hardware for Microsoft HoloLens.
Apple's annual Supplier Responsibility Report reveals key facts about progress made with the company's partners in 2015, including an industry leading 97 percent work-hour compliance rate, and a massive reduction in carbon emissions.
It's one of the most common questions any prospective smartphone buyer asks: Should I buy now, or wait? The launch of the iPhone SE — an uncharacteristic-for-Apple mid-cycle upgrade — makes the answer slightly more complex this year.
Cowen and Company upgraded its outlook on AAPL stock to "outperform" on Wednesday with a $135 price target, telling investors it believes Apple will return to growth with this fall's "iPhone 7" and beyond.
Subscription music streaming service Tidal announced Tuesday that it has 3 million paid subscribers who signed on in its first year of availability, a number that lags behind the likes of Apple Music and Spotify.
Though Apple hasn't announced any official sales figures, preorders for the iPhone SE are said to have exceeded 3.4 million so far in China alone, according to data from local retailers.
The inclusion of Apple's latest and greatest processor and camera technology in the iPhone SE ensures that both customers and Apple will be able to stand by the device for years to come.
Owners of Apple's 12.9-inch iPad Pro can now tap into the greater power of the device's Lightning port thanks to a pair of new USB 3-based accessories released this week: A USB-C to Lightning cable, and a Lightning to USB 3 Camera Adapter with USB-A port input and power passthrough.
It took only 24 hours for a Microsoft artificial intelligence project to turn from a typical tweeting teenage girl into a hate spewing, offensive public relations debacle, thanks to coordinated attacks on the learning software.
PayPal stock dipped on Thursday, as investors reacted to a new rumor claiming Apple Pay may soon further encroach on its business with upcoming website integration.
Investment firm Piper Jaffray continues to believe that virtual reality and augmented reality will play a huge part in Apple's future, but the transition toward such technology will be gradual, likely leveraging the popularity of the iPhone in the shorter term.
For the first time ever, Apple will be competing in the $400 smartphone range with its most affordable new iPhone model ever, and one Wall Street analysts believes that could net the company 17 million additional sales this year alone.
Though the new 9.7-inch iPad Pro features the same A9X processor as its 12.9-inch variant, the two chips don't actually run at the same speed, resulting in slightly more horsepower for Apple's largest tablet.
Apple fanatics are always digging, looking for clues about what could be next for the company, and many times seeing things where they don't exist. The latest conspiracy theory: Apple subtly showed off an iPhone 6s-like design without a protruding rear camera at its media event on Monday.
Apple's new USB 3 Lightning accessories offer faster file transfers and battery recharging abilities, but the only Apple device with a USB 3 Lightning port supporting those featuers remains the jumbo-sized 12.9-inch iPad Pro.
Users interested in adopting multiple styles of Apple Watch will appreciate Apple's new watchOS 2.2 update, which adds the ability to pair multiple Apple Watches with a single iPhone, along with other tweaks and improvements.
For the first time ever, Apple's iPad lineup is now available in jumbo-sized storage capacities of 256 gigabytes, for both the 9.7-inch and 12.9-inch form factors.
Apple's flagship 9.7-inch tablet form factor received a major upgrade on Monday, gaining the magnetic Smart Connector, A9X processor and four-speaker array found on its larger 12.9-inch version, as well as compatibility with the Apple Pencil and a new True Tone display, all for $599.
Calling it the most powerful 4-inch phone ever, Apple on Monday officially announced the iPhone SE, a refresh for its smallest form factor, giving it the latest-generation 64-bit A9 processor and 12-megapixel iSight camera.
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Neil Hughes
Neil Hughes & Mikey Campbell
