Apple's retail website was recently updated to reflect upcoming availability of a new Workshop called Apple Watch Basics, suggesting the company plans to roll out device training sessions for early Watch buyers from day one.
Walk-in purchases of the Apple Watch won't be available at Apple's retail stores until June at the earliest, as supply of the wrist-worn device will remain severely constrained, a new memo to employees from retail chief Angela Ahrendts has revealed.
Artist Romero Britto earlier this month filed a lawsuit against Apple and an artistic duo, Craig & Karl, claiming they violated trade dress through artwork featured in Apple's "Start Something New" marketing campaign.
Apple took down the Online Apple Store late Thursday night as the company made preparations for what is expected to be an onslaught of Apple Watch preorders.
Consumers who want to purchase a gold Apple Watch Edition — or those who simply want to see it in the flesh — may need to travel a bit if they live outside of the world's major cities, as Apple will initially stock the device at just 53 locations worldwide.
At least three new Apple Stores will open in time for the debut of Apple Watch on April 24, including officially-announced locations in Miami Beach, Fla. and Sao Paolo, Brazil.
Apple on Thursday confirmed that orders for the upcoming Apple Watch will be available exclusively online during the launch window, as the company expects that consumer demand will outstrip available supply of units.
Apple on Tuesday announced the upcoming opening of a second store in Hangzhou, China, scheduled to start serving customers on April 24, the same day Apple Watch is slated to launch.
In a leaked internal memo sent to Apple Store employees on Tuesday, retail chief Angela Ahrendts asks her employees to help change customer opinion that Apple product launches come standard with long lines, constrained channel supply and low in-store inventory.
After announcing online Apple Watch preorders would commence on April 10, Apple on Friday said it will allow buyers to pick up their reserved device at brick-and-mortar locations on April 24, launch day.
Preorders for the forthcoming Apple Watch will begin just after midnight Pacific Time in one week, on next Friday, April 10, Apple has revealed.
Apple's just-launched Chinese iPhone and iPad trade-in program is already meeting with a tepid response in the country, particularly in light of the prices of new devices and higher trade-in values at third-party recycling companies.
Apple iPhone and iPad owners living in Greater China are now able visit one of the country's 18 Apple Store locations to trade in their old hardware for store credit, which can subsequently be applied to a new device purchase.
Starting April 10, standard appointments for sampling Apple Watch will run 15 minutes, but shoppers interested in the $10,000-and-up Apple Watch Edition will get a half-hour to see how it looks and fits.
Apple's efforts to build a large new flagship store at Union Square in San Francisco have nearly completed the demolition of the existing building on the site, where little remains apart from a concrete foundation, steps and a folk art fountain that will be relocated as part of the construction project.
A new photo, published on Friday, shows what is claimed to be a demonstration kit Apple Stores will soon use for customers to try on in-ear headphones, something that might otherwise be uncomfortable or unsanitary.
Apple Stores around the world installed new backlit displays Thursday night, showing off the company's latest and greatest products, including the Apple Watch and an all new ultra-thin 12-inch MacBook with Retina display.
The extended outage of Apple's online services on Wednesday appears to have impacted not just its online stores, but also its retail outlets, which suffered problems conducting basic business operations.
Apple has phased out fitness bands like Nike's FuelBand and Jawbone's UP from its retail store offerings as the company prepares to enter the wearables market with Apple Watch.
The popularity of Apple's retail outlets has enabled the company to negotiate extremely low rent rates at malls, which in turn benefit from the additional foot traffic.
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Mikey Campbell
Katie Marsal
Roger Fingas
AppleInsider Staff
Daniel Eran Dilger
