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Apple to open second store in Hangzhou, China on April 24

Last updated

Apple on Tuesday announced the upcoming opening of a second store in Hangzhou, China, scheduled to start serving customers on April 24, the same day Apple Watch is slated to launch.

The Apple Store Vientiane City in Hangzhou is to be located in the MixC mall, where high end luxury brands like Fendi, Louis Vuitton, Prada and more cover five levels of shopping space, three basement levels and a penthouse restaurant floor.

According to Apple China's updated retail website, the grand opening will take place on April 24, the same day Apple Watch hits store shelves. China is among nine launch countries, including the Australia, Canada, France, Germany, Hong Kong, Japan, the U.S. and the UK.

Interestingly, the MixC location will open its doors exactly three months after the wraps came off another standalone store in the same city, a two-story structure that debuted to much fanfare.

Being in a shopping mall, the forthcoming outlet is not expected to boast architectural landmarks like other Apple Stores, such as Pudong and Chongqing's glass cylinder entryways. The usual amenities appear to be in place, however, with a Genius Bar and customer workshop area for One to One lessons accompanying the sales floor.

Apple has expressed interest in tripling its retail presence in China by mid-2016, meaning the company expects to field more than 40 outlets in the region. Most recently, an Apple Store location popped up in Chongqing, also in a MixC mall.

The Apple Store Vientiane City opens on April 24 and will operate Monday through Thursday from 10 a.m. to 9:30 p.m., and 10 a.m. to 10 p.m. on Saturday and Sunday.



6 Comments

bobschlob 11 Years · 1074 comments

So, how many China stores this year so far?? How many more left to go this year?? I forget what was announced at the time.

bestkeptsecret 13 Years · 4289 comments

Quote:
Originally Posted by BobSchlob 

So, how many China stores this year so far?? How many more left to go this year??
I forget what was announced at the time.


I think some 20-odd stores in China (including Greater China) and they are targeting around 40+ by mid-end next year. That's what I vaguely remember.

bkkcanuck 9 Years · 864 comments

Quote:
Originally Posted by BestKeptSecret 
 


I think some 20-odd stores in China (including Greater China) and they are targeting around 40+ by mid-end next year. That's what I vaguely remember.

 

They should open one in Bangkok.  Lots of people come through here shopping at plenty of high end stores (mostly Asian shoppers), lots of Apple products sold here.... 

krawall 12 Years · 164 comments

How about open a few more in Europe ....

poksi 11 Years · 482 comments

Quote:
Originally Posted by Krawall 
 

How about open a few more in Europe ....


Of course they will do this eventually, but I do believe they have very good statistics data to show them how many more they need and where. Current estimation prevails in favour of opening new stores in China, which seems to me like a logical move. Sales is huge there and it's growing like mad!

 

I would rather see some improvements in the store than more of them, though.