In what has become an annual event, Apple SVP of software engineering Craig Federighi and VP of product marketing Greg Joswiak sat down with John Gruber to discuss the new products, innovations and services announced at WWDC.
In a wide-ranging interview, Apple's Marketing head Greg Joswiak defends the overall App Store approach, but also says the company is paying attention to developers over issues in how the App Store handles distribution.
The success of Apple's AirPods line did better than the company "could ever imagine," Apple VP of product marketing Greg Joswiak claims in a profile on the audio accessories' popularity, one that also reveals extensive resources have been put into mapping ears.
Ahead of the official launch of iOS 13's improved Face ID, Apple has been promoting the security benefits of all its biometric systems and Greg Joswiak says that Touch ID isn't going away any time soon.
Following the Worldwide Developers Conference keynote, Apple executives Craig Federighi and Greg Joswiak went into more detail about Monday's announcements, including how the Mac Pro had to be 'something special,' and how iPadOS is less of a marketing ploy and more something that was needed for iPad as a platform.
Screen Time, one of the key additions in iOS 12, is meant to give people access to data that can influence their behavior without imposing hard limits, Apple marketing VP Greg Joswiak said in a recent podcast interview.
Apple CEO Tim Cook and other company executives repeatedly cited the company's commitment to education, as it unveiled new products and initiatives designed to capture the hearts and minds of students and educators.
Apple vice president of worldwide iPod, iPhone, and iOS product marketing Greg Joswiak says developer response to the company's new ARKit tools is "unbelievable," suggesting consumers will have plenty of augmented reality app to browse through when iOS 11 launches this fall.