A third television commercial for Apple's mid-range iPhone 5c appeared on the company's official YouTube channel early Monday morning, briefly shifting the campaign's focus from the phone's aesthetic to the emotional connections it helps facilitate in everyday life.
Apple on Monday extended its popular order-online, pick-up-in-store option to the newly launched iPhone 5s and iPhone 5c.
The launch weekend for the new flagship iPhone 5s and colorful iPhone 5c proved to be the most successful smartphone debut ever for Apple, with a record 9 million units being sold in the first three days.
Apple's new high-end iPhone 5s proved to be the most popular choice for early adopters this weekend, outselling the mid-range iPhone 5c by more than threefold, a new report claims.
A hacker group in Germany claims to have defeated Apple's new Touch ID biometric security system by using a modified fingerprint lifting and "fake finger" creation technique.
Less than two days after Apple began its worldwide rollout of the iPhone 5s, the company's Online Apple Stores in each of the 11 countries participating in the phone's launch are showing stock outs until October.
Samsung's commercials may make fun of Apple fans waiting in lines for the next iDevice, but the South Korean tech giant may not be above trying to figure out just what drives those fans to queue up hours and days in advance.
Here's a first look at a particularly rare bird: the Gold iPhone 5s, as well as a problem that's apparently not as uncommon: dealing with a huge activation hassle to set it up.
With the release of Apple's newest flagship iPhone 5s and the mid-level iPhone 5c, AppleInsider's trade-in guide can help you get the most from your old iPhone.
While iPhone fans have been waiting in line to pick up the 5c in their favorite colors, one tech repair site has been disassembling the polycarbonate-backed iPhone, revealing a sturdy device that loses some points on repairability.
Apple has once again turned to Samsung to manufacture its new 64-bit A7 processor that powers the flagship iPhone 5s, an analysis of the system-on-a-chip has confirmed.
Even as the iPhone 5s sells out in stores, a collaboration between a micro venture capital firm and a group of security researchers is offering a mix of cash, alcohol, and other goods to the first hacker that can crack the biometric security feature built into the device's Touch ID sensor.
Apple's new iPhone 5c represents the first time the company has specifically updated and advertised its mid-range handset, giving the device a unique role in expanding expectations for the company's smartphone sales.
Apple customers waiting in line for the new iPhone at the company's Palo Alto retail location got a special treat on Friday: a visit from Apple Chief Executive Tim Cook.
Demand for the iPhone 5s appears to be outstripping supply, as shipping times for the high-end iPhone have slipped to seven to ten business days at Apple's online store, while the gold model appears to be completely out of stock.
Apple stores worldwide were packed this morning as the iPhone 5s and 5c went up for sale in a total of 11 countries and territories. Here's a look at some of the lineups spotted around the globe.
Eager Apple fans have lined up for the newest iPhone in numbers comparable to previous years, leading some analysts to believe that launch weekend sales for the device will be at or above what they were for last year's model.
Three hours before the store is scheduled to open, a line of more that 150 hopeful iPhone buyers stretched down the street and around the block.
Just hours after Apple launched sales of the iPhone 5s and 5c at its brick-and-mortar Apple Stores, videos showing the some of the devices' first unboxings have been uploaded to YouTube.
As has become typical of every major Apple product launch, the new iPhone 5s is being torn down just hours after it officially went on sale in Australia, offering some of the first looks at the phone's innards.
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Shane Cole
AppleInsider Staff
Neil Hughes
Kevin Bostic
Daniel Eran Dilger
