A new analyst is assuming coverage of Apple for investment bank Morgan Stanley, replacing the well-known Katy Huberty, who has a long track record of correct Apple forecasts.
Investment Bank Morgan Stanley says that Apple's path to a $3 trillion market valuation will stem from the company's user base and an increasing shift to a subscription model.
Investment bank Morgan Stanley has cut its Apple price target to $180 from $185 and is expecting June quarter results slightly below Wall Street expectations.
Apple's WWDC 2022 announcements underscore that it's working toward a "unmatched" and "unreplicable" user experience, according to Morgan Stanley
A slowdown in App Store growth in the month of May could pose a risk to Apple's Services revenue in the June quarter, according to investment bank Morgan Stanley.
Apple's App Store revenue saw a jump in the month of April, and investment bank Morgan Stanley says it's starting to see "green shoots" emerging for the important product segment.
Katy Huberty of Morgan Stanley has lowered her Apple price target to $195 from $210 because of tough economic conditions in the June quarter, but says Apple still remains a top pick for 2022.
Apple could be on the verge of a broad business shift away from iPhone shipments to installed base monetization if rumors of a hardware subscription are true, according to an analyst.
Investment bank Morgan Stanley has raised its Apple price target to $210 after the iPhone maker reported Q1 2022 earnings that broke records and beat Wall Street's predictions.
Morgan Stanley's Katy Huberty expects Apple to break holiday quarter earnings and edge out Wall Street's expectations for the quarter thanks to iPhone production improvements and Services performance.
Investment bank Morgan Stanley has raised its Apple price target to $200, driven by what is expected from the company relatively soon, as well as short-term drivers like the App Store and iPhone supply.
Apple's latest 10-K form acknowledges some additional App Store risks, and also indicates that advertising is now the strongest revenue driver for the company's Services business.
Apple is likely to outperform expectations when it reports earnings for its fourth quarter of 2021, but the actual call with investors is unlikely to be a catalyst, Morgan Stanley says.
A report Tuesday indicated that Apple could cut iPhone 13 production by as much as 10 million units because of supply problems. Analysts don't believe that it'll affect Apple much.
Apple's App Store saw its fastest growth rate in months in September, outperforming investment bank Morgan Stanley's net revenue forecasts and implying a strong Services result for the company's fourth quarter.
Apple's new iPhone 13 Pro models are off to a strong start, with several metrics pointing toward better demand than the company's devices have seen in years, according to Morgan Stanley.
Investment Bank Morgan Stanley is reiterating its forecast of strong, continued iPhone growth in 2022, citing the iPhone 13's delivery of features consumers care most about.
A recent U.S. District Court ruling in the Epic Games v. Apple trial is likely to have only a limited impact on Apple's App Store revenue, even in a worst-case scenario, Morgan Stanley says.
Recent App Store changes and investigations into the Apple app marketplace will only have a "minimal financial impact" on the company, investment bank Morgan Stanley said.
Apple's car strategy will likely focus on vertical integration, with the company having a hand in virtually every aspect of the "Apple Car," Morgan Stanley analysts said.
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Mike Peterson
