Major sports leagues have to rely on technologies to make fans engage more with the games, as well as to offer more revenue-generating opportunities, the commissioners of the NBA and NFL have advised at the Sun Valley conference, with iPhones used by fans in stadiums a possible trove of data for managing sales and the overall visitor experience.
Apple on Monday announced a collection of Siri updates designed to get people using the AI assistant for Super Bowl LI, which will be played this Sunday between the Atlanta Falcons and the New England Patriots.
CBS on Thursday announced a significant coup for its All Access video service, revealing that as of Dec. 4 subscribers will be able to stream the network's NFL games — though smartphone owners will have to turn elsewhere.
Patriots head coach Bill Belichick has given up on the Microsoft Surface for game planning, and has emphasized the point with a five-minute diatribe on the failings of the NFL-mandated device and associated IT nightmares.
Twitter on Wednesday launched a free app for the Apple TV, allowing people to tune into any of the live video feeds on the service — specifically paving the way for the first of 10 Thursday NFL games the social network is paying to host.
According to a report on Sunday, Twitter is working to launch an app for the fourth-generation Apple TV that would host live streams of select NFL games, the rights of which were purchased as part of the microblogging giant's bold foray into streaming services.
Apple, Google, Amazon and Verizon might soon be locked in a bidding war for rights to stream NFL's "Thursday Night Football," as a report on Thursday says each company is seeking favor as the league's Internet content partner.
Apple is among the Silicon Valley tech giants who have raised millions of dollars to support the upcoming Super Bowl 50 at Levi's Stadium in California, though the iPhone maker has apparently requested that its logo and name not be associated with any of the NFL's marketing materials.