Across seven years of Microsoft's Surface experiment in designing and selling hardware, the company still hasn't found a breakout hit product. It now offers more products than ever— six major product lines, compared to the two it started with at the end of 2012. Yet its revenues have barely budged across the last decade. This quarter, Surface sales fell 4 percent over the year-ago quarter.
Over the past two decades, Apple has proven capable of exercising its rapidly lithe, innovating ability to take its existing technologies and create new computing forms that retain its influence over the most commercially successful and strategically important markets. That winning strategy of the past also appears to be the best suited for the future of PCs.
Many industry pundits have fixated on how Macs are going to somehow merge with iOS, or seem to be confused about whether Apple wants PC buyers to upgrade to a Mac or an iPad. Some suggest the answer is a cheap Mac or macOS netbook. But as Apple's new macOS Mojave makes clear: they're wrong, here's why.
In 2010, Steve Jobs introduced the first iPad as a new product category between the smartphone and notebook. It ended up dramatically shifting demand in the PC industry, but sales have since plateaued. Here's what Apple can do, has done and is doing to build iPad into the Post-PC future of computing.
Estimates released Wednesday from market research firms show overall U.S. PC shipments fell nearly 14 percent year-to-year in the third quarter of 2012, while Apple's share shrunk 6.1 percent over the same period.
Hewlett-Packard has suggested in an interview that it is considering reviving the TouchPad in view of a potential spinoff of its computer division, and has confirmed that “one last run” of webOS tablets will be manufactured to “meet unfulfilled demand.”
Samsung is reportedly considering outsourcing notebook production to Taiwan-based OEMs, a move which sources attribute to the company’s unofficial interest in purchasing HP’s PC business [updated with Samsung response].
IDC reports that China has surpassed the US in demand for PCs, with the country consuming 18.5 million shipments worth $11.9 billion, compared to domestic shipments of 17.7 million units worth $11.7 billion.
Apple's lead over HP and Dell in customer service satisfaction rankings has narrowed over the last year, but its customers still reported fewer nuisance issues and greater satisfaction by a significant margin.
The outlook for hard drive manufacturers is getting jolted by the popularity of Apple's iPad as the market wakes up to the reality that a significant segment of personal computers will no longer user mechanical hard drives.
Reports from a variety of analysts predict a huge swell in tablet computer sales next year ranging from 35 to 100 million units in total, with Apple's iPad accounting for the largest number sold by far.
In a surprise appearance during the company's quarterly earnings call, Apple's chief executive Steve Jobs hailed the success of the iPhone and Pod while painting a bleak outlook for RIM's Blackberry smartphones, Google's fragmented Android smartphone platform, and the coming trickle of 7inch tablets.
Asked about the potential for iPad sales to cannibalize Mac sales, Apple executives shrugged off the issue as insignificant, then pointed toward the potential of iPads to sell even more Macs and iPhones as part of an overall halo effect.
A Verizon Wireless web promo for its Droid-branded Android phones originally promoted the upcoming Droid X as having a "720p screen," stoking some brief excitement that iPhone 4 and its Retina Display might be eclipsed, at least until the error was corrected.