Across seven years of Microsoft's Surface experiment in designing and selling hardware, the company still hasn't found a breakout hit product. It now offers more products than ever— six major product lines, compared to the two it started with at the end of 2012. Yet its revenues have barely budged across the last decade. This quarter, Surface sales fell 4 percent over the year-ago quarter.
Over the past two decades, Apple has proven capable of exercising its rapidly lithe, innovating ability to take its existing technologies and create new computing forms that retain its influence over the most commercially successful and strategically important markets. That winning strategy of the past also appears to be the best suited for the future of PCs.
Many industry pundits have fixated on how Macs are going to somehow merge with iOS, or seem to be confused about whether Apple wants PC buyers to upgrade to a Mac or an iPad. Some suggest the answer is a cheap Mac or macOS netbook. But as Apple's new macOS Mojave makes clear: they're wrong, here's why.
In 2010, Steve Jobs introduced the first iPad as a new product category between the smartphone and notebook. It ended up dramatically shifting demand in the PC industry, but sales have since plateaued. Here's what Apple can do, has done and is doing to build iPad into the Post-PC future of computing.
Estimates released Wednesday from market research firms show overall U.S. PC shipments fell nearly 14 percent year-to-year in the third quarter of 2012, while Apple's share shrunk 6.1 percent over the same period.
Hewlett-Packard has suggested in an interview that it is considering reviving the TouchPad in view of a potential spinoff of its computer division, and has confirmed that “one last run” of webOS tablets will be manufactured to “meet unfulfilled demand.”
Samsung is reportedly considering outsourcing notebook production to Taiwan-based OEMs, a move which sources attribute to the company’s unofficial interest in purchasing HP’s PC business [updated with Samsung response].
IDC reports that China has surpassed the US in demand for PCs, with the country consuming 18.5 million shipments worth $11.9 billion, compared to domestic shipments of 17.7 million units worth $11.7 billion.