Apple invited members of the press to the new Steve Jobs Theater at Apple Park on Aug. 31, but the City of Cupertino didn't actually sign off on allowing people into the building until a day later, documents reveal.
Next Tuesday, Apple is expected to unveil its largest array of new product introductions ever, ranging from iPhone 8— and a premium new iPhone X— to a new 4K/HDR Apple TV, new Apple Watch Series 3, revamped AirPods and the company's new HomePod appliance— as well as its new Apple Park campus. Here's why it all matters— starting with the location.
A photo taken during construction of Apple's Steve Jobs Theater reveals the comfy leather seats media and employees will be enjoying in less than a week, when company executives are expected to take the stage to unveil a host of new products.
When Apple hosts its "iPhone 8" event on Sept. 12, the media will be treated to elaborate features in the completed Steve Jobs Theater, such as a pair of custom rotating elevators and a clever way of ushering people into the product demonstration area.
Exactly one week ahead of Apple's Sept. 12 special event, drone pilot Duncan Sinfield takes to the skies to offer one last look at Apple Park before the company is expected to hold its first ever product unveiling at the campus's Steve Jobs Theater.
Apple is making great strides toward completing work on its Apple Park campus in Cupertino, Calif., with new drone footage showing landscaping and interior decorating nearly finished in many areas of the sprawling grounds.
The general appearance for a door access system intended for use in Apple-controlled facilities has been revealed in a filing with the U.S. Federal Communications Commission, with the custom badge reader shown to have striking and sleek design befitting the Apple Park corporate campus.
A wide-ranging conversation with Apple's Chief Design Officer Jony Ive discusses how the ultimate execution of Apple Park hews very close to founder Steve Jobs's vision for the project, and how he inspired Star Wars director J.J. Abrams, and vice versa.
The latest drone footage from Apple park shows the march of progress towards completion, but it is not clear how many more videos there will be of the campus. with Apple reportedly cracking down on drone pilots in the area.
The construction of Apple's new headquarters is helping improve the fortunes of those living close to the Cupertino campus, including increases in development projects, attempts by businesses to anticipate the influx of Apple employees to the area, and increased real estate prices as some of the benefits stemming from Apple Park's creation.
A newly-published video shows that while construction and landscaping work is at an advanced stage at Apple Park, it remains underway, particularly at some satellite buildings including the Steve Jobs Theater.
Apple services chief Eddy Cue has followed CEO Tim Cook in offering a lunch date to the winner of a charity auction, with the latest Charitybuzz lot aiming to raise funds for the National Association of Basketball Coaches Foundation through the sale of a meeting with the executive at the new Apple Park headquarters.
As the external completion of Apple Park draws nearer, an interview with Apple senior arborist David Muffly reveals how he became the man in charge of planting the 9,000 trees and other shrubbery around the new Cupertino campus, and founder Steve Jobs' plan to recreate the local landscape before it became the modern-day Silicon Valley.
Drone pilot and videographer Duncan Sinfield is back with a new Apple Park progress video, this time taking a closer look inside main structure's caf, as well as views of traffic driving in and out of the facility.