Apple is America's top corporate user of solar energy
Apple becomes the first technology company to take the top spot in an annual survey of solar energy usage in business, ahead of Amazon and Target.
Apple becomes the first technology company to take the top spot in an annual survey of solar energy usage in business, ahead of Amazon and Target.
Jack Dorsey, co-founder of both Twitter and Square, spoke to selected Apple marketing staff in a private session at Apple Park.
Apple Park, already known to be one of the most valuable corporate headquarters in the world, is specifically worth $4.17 billion when including land, furniture, computers, and other items, according to Santa Clara County.
Walter Isaacson says Apple should have made the kind of TV Jobs wanted, and claims Apple Park is the company's only great design in the last 15 years.
Apple's chief design officer Jony Ive reportedly disliked how the company focused on operations more than design and would regularly fail to attend his own design meetings.
Jony Ive led the team that built the iPhone, but he also personally designed and built some of Apple's greatest products — and it's through those that we can see the man behind the designer.
The main ring at Apple Park is one of the few buildings in the entire U.S. to use base isolation against earthquakes — meaning that it should survive all but the biggest California tremors.
Future iPhone processors and other chips are subjected to temperature changes from -40C to 110C in order to check their vulnerability to attack.
As rumored, Lady Gaga christened the new classic Apple logo-themed stage in the center of Apple Park with a concert, celebrating not just the opening of the headquarters, but what founder Steve Jobs did for the arts and the world.
Perhaps signaling the financial muscle Apple brings to bear, rumors claim that pop superstar Lady Gaga will sing for the formal opening of Apple Park this weekend.
Rumors about a multi-arch rainbow structure adorning Apple Park's main "spaceship" building have circulated since the peculiar addition was spotted in a drone flyover on Wednesday. According to a report on Thursday, the rainbow is part of a stage designed by Jony Ive's design team for an upcoming special event.
New drone footage of Apple Park reveals that the company has erected an unusual "rainbow" stage in the central courtyard, previously unknown outside the company.
Recent departures from Apple's Industrial Design group mean that no one remains from the original group that began to turn around Apple's fortunes. And, only two members who joined a year later are still with Apple — although one of those is Jony Ive.
In the same way that Apple introduced Bondi blue hardware and a lickable Aqua interface to distinguish its product lineup for the new Millennium, it also rapidly ushered in a fresh new era dominated by more substantial, serious, professional and luxurious materials, notably glass framed by metal, in both its hardware and in the virtual realm of its software.
Apple Park's sprawling "Campus 2" remained a center of media attention ever since plans for the "Spaceship" Ring nestled in acres of trees first gained approval back in 2013. However, a parallel third campus site just up Wolfe Road has more quietly progressed with less notoriety, despite being a remarkable project of its own.
As part of its environmental press barrage on Thursday, Apple hosted a talk at Apple Park featuring actors/musicians Will, Jada, and Jaden Smith.
Drumming up publicity for Monday's press event, which starts at 10 a.m. Pacific, Apple is already running a purported "livestream" from the Steve Jobs Theater at Apple Park, usually showing little more than a empty stage.
Apple CEO Tim Cook reflected on the significance of Apple Park on Sunday as he marked what would've been co-founder Steve Jobs' 64th birthday.
Looking back at Apple's November 2018, it looked like investors just weren't getting as into the Christmas spirit as Apple is with its new holiday ads. And maybe Apple is looking for cheer in all the wrong places as Microsoft supplants it as the most valuable company in the world.
New iPads, Alexa laughing at us, and the FBI trying to get backdoors into iPhones — all of these things, and more, happened to Apple and technology in March 2018
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