After only restarting coverage on Apple stock in early 2018, Goldman Sachs has cut its stock price forecast dramatically, because of perceived lack of demand for the iPhone XR, and lack of enthusiasm for Apple products in China.

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Despite other data sources to the contrary, Goldman Sachs' Rod Hall is afraid of a slowdown in the Chinese iPhone market that may dramatically impact Apple's quarterly earnings, and future prospects in the region.

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Analysts at Goldman Sachs are taking an "opportunity to eat our hat" on earlier caution about Apple's financial prospects, based on not just what the iPhone X has done, but what they expect the iPhones expected to be announced at the "Gather round" event will do.

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Investment firm Goldman Sachs initiated coverage of the investment world's largest company, Apple, this week, and set things off with a pessimistic tone, projecting the stock price will stay relatively flat over the next year.

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Apple and Goldman Sachs are in conversations, which if fruitful, could result in alternate financing options for Apple buyers across the board in the future.

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Goldman Sachs is "increasingly confident" in Apple's upcoming fall refresh of the iPhone, as the firm on Monday cited potential use of OLED and augmented reality in raising its price target for the company to $150.

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Apple's stock value fell on Thursday morning in the wake of Goldman Sachs reducing price and earnings targets, along with its predictions for future iPhone shipments.

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Goldman Sachs on Wednesday gave a ringing endorsement for Apple stock, telling investors that the iPhone Upgrade Program, Apple Music, and anticipated streaming television product will change how the market views the company.

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Apple CEO Tim Cook was among the guests of honor at Tuesday's annual Goldman Sachs Technology and Internet Conference, where he discussed a range of topics including the Apple Watch's role in life, Apple Pay's growth, and the symbiotic partnership with enterprise giant IBM.

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Calling it his company's "biggest, boldest and most ambitious project ever," Apple Chief Executive Tim Cook revealed a massive new $850 million investment in a California solar farm -- one that will generate enough electricity to power virtually all of its operations in the Golden State.

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Add Goldman Sachs to the parade of investment firms that revised their price targets on Apple stock this week, following continued gains by the iPhone maker ahead of next week's Worldwide Developers Conference and 7-for-1 stock split.

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Shares of Apple stock recently hit a 52-week low, but analysts at Goldman Sachs are still very optimistic about the company's fortunes, with one analyst saying AAPL is the most undervalued stock the firm covers.

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iPhone and iPad users are so loyal to Apple and unlikely to switch to another platform that one analyst has pegged their total collective value at nearly $295 billion.

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A new list from Goldman Sachs puts Apple at the top of a list of the most important stocks for hedge funds.

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Goldman Sachs on Wednesday increased its price target for Apple stock to $750, and has advised investors to buy in prior to next week's earnings report.

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Prominent investment firm Goldman Sachs resumed its coverage of Apple stock on Monday, kicking things off with a 12-month price target of $430 and a prediction that the company's gross margins have bottomed.

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A team of analysts for investment bank Goldman Sachs said Monday that their sources lead them to believe Apple will introduce a second-generation iPad during the spring of 2011 that will feature a camera, mini USB and a lighter design.

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Viacom's chief executive explained that Apple's 99 cent TV rental plan "doesn't work" for the company, while CBS is waiting to see the numbers for rentals of ABC and Fox show.

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Financial analysts at Goldman Sachs report in graphic detail that Apple has inhaled the bulk of profits of the global mobile phone business with iPhone, and now appears poised to do the same in tablets with the iPad.

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Shares of Apple slipped about 4 percent Monday after investment bank Goldman Sachs removed the company from its buy list for the first time in more than two years, citing concerns over consumer spending and a belief that Macworld Expo will not see the company embark on a major new product initiative.

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