Apple to expand iAd options with full-screen video ads this year - report

Advertisers may soon gain a new way to reach users with Apple's iAd service, as the iPhone maker is reportedly poised to make a new full-screen "interstitial" advertising option available later this year.

Shane Cole 12 years ago 38

Advertisers criticize Apple for holding back customer targeting data in iAd campaigns

Apple's refusal to open its vast trove of purchase data and demographic information to advertisers is said to be the principal factor inhibiting the growth of the company's nascent iAd platform.

Shane Cole 12 years ago 89

Apple redirects iAd sales team to iTunes Radio, eyes self-serve for in-app ads

Apple has reportedly shifted its iAd sales team's focus toward bringing in advertisers for the nascent iTunes Radio service, with plans to move the company's advertising business to a new real-time bidding system.

Shane Cole 12 years ago 3

Google Web Designer chases market established by Apple's iAd Producer

Three years after Apple launched iAd Producer as a way to build interactive ads and other content using HTML5, JavaScript and CSS web standards, Google has launched a beta development tool of its own, which it calls Web Designer.

Daniel Eran Dilger 12 years ago 32

Nissan nabs exclusive automotive iAd rights for iTunes Radio rollout

Nissan on Monday announced that it will be the exclusive automotive launch partner for Apple's iTunes Radio through 2013, giving the car maker a few month's worth of uncontested ad content for the streaming music service.

AppleInsider Staff 12 years ago 0

Apple said to double advertising and marketing team

A new report paints Apple as preparing to double the size of its advertising and marketing team as the Cupertino giant continues to move more of its marketing work in-house.

Kevin Bostic 12 years ago 40

Apple's iAd attracts brands paying up to $10M to join iTunes Radio launch

Apple's iAd advertising network, originally designed to monetize third party apps, is growing to take on a new role in supporting iTunes Radio with new audio and video spots, and top advertisers are eager to participate.

Daniel Eran Dilger 12 years ago 10

Apple's iTunes Radio attracts ads from major brands like McDonald's, Nissan & Pepsi

Apple's forthcoming iTunes Radio service, set to debut with the launch of iOS 7, has already attracted some premium brands for advertisers, including Proctor & Gamble, Pepsi, Nissan and McDonald's, according to a new report.

Sam Oliver 12 years ago 24

Editorial: Why iOS in the Car is a very big deal for Apple

Apple's new automotive initiative with iOS in the Car a prime focus for the company. Here's a look at the strategy behind it, and the company's options for bringing the new feature to market next year.

Daniel Eran Dilger 12 years ago 77

Opera says iPad takes 91% of tablet ads, iPhone ad share leads all Android phones

Opera Mediaworks has released its latest "State of the Mobile Web" report, noting that Apple's iOS platform continues to generate the most revenue, with iPhone maintaining a slight lead over all Android phones combined and the iPad capturing over 92 percent of tablet ad revenue.

Daniel Eran Dilger 12 years ago 18

Editorial: Apple, Google and the failure of Android's open

Open Source enthusiasts love to tell you Android is winning, and that it is winning because it is open. But they're wrong on both counts. The history of computing makes that abundantly clear, as do the current leaders in profitability.

Daniel Eran Dilger 12 years ago 317

Apple looks to bring developers into the iAd fold with Workbench

New APIs and user-facing features aren't the only things Apple pushed out to developers at this week's Worldwide Developers Conference, as the iPhone maker has also expanded its iAd platform in an effort to make it more appealing to app publishers.

Kevin Bostic 12 years ago 8

Audio iAds will be sold for Apple's 'iRadio' - report

Apple's iAd network will serve both visual and audio advertisements as part of the company's forthcoming "iRadio" initiative, according to a new report.

Katie Marsal 13 years ago 24

Apple reportedly shifting iAd focus away from apps to rumored 'iRadio'

Ahead of a possible "iRadio" debut at WWDC, Apple is now reported to be shifting its advertising strategy to take advantage of businesses looking to reach consumers through the company's Internet radio service.

AppleInsider Staff 13 years ago 50

Apple's iAd first major mobile ad-network to get Media Ratings Council accreditation

Apple's iAd for iPhone and iPad gained a bit more legitimacy this month as it received accreditation from a major advertising body, making it the first mobile platform to achieve the distinction.

Kevin Bostic 13 years ago 5

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