Apple's mobile advertising efforts are expected to increase this year, when the company is reportedly planning to have locally targeted ads air on iTunes Radio, and will also begin promoting iTunes content through its own iAd network.
Apple on Thursday issued an update to its iAd Producer tool, bringing support for the creation of full-screen banner ads for iPhone and the ability to upload Producer projects to iAd workbench, among other minor improvements.
Apple has reportedly banned British iTunes Radio competitor Bloom.fm from advertising on iAd, even as Apple looks set to expand its own digital reach by adding four new creative agencies to its outside advertising team.
Apple is working to expand its iAd mobile advertising platform, making the "Workbench" tool for ad creation available to anyone with an Apple ID, and also enabling the ability to run short videos within ads.
Advertisers may soon gain a new way to reach users with Apple's iAd service, as the iPhone maker is reportedly poised to make a new full-screen "interstitial" advertising option available later this year.
Apple's refusal to open its vast trove of purchase data and demographic information to advertisers is said to be the principal factor inhibiting the growth of the company's nascent iAd platform.
Apple has reportedly shifted its iAd sales team's focus toward bringing in advertisers for the nascent iTunes Radio service, with plans to move the company's advertising business to a new real-time bidding system.
"Smart TVs" are bringing PC-style spyware and banner ads to the living room, collecting detailed logs of data that include every time the channel is changed and the names of every media file watched. In the case of sets from LG, data is being sent to the factory unencrypted, even after users attempt to turn the data collection off.
Three years after Apple launched iAd Producer as a way to build interactive ads and other content using HTML5, JavaScript and CSS web standards, Google has launched a beta development tool of its own, which it calls Web Designer.
Nissan on Monday announced that it will be the exclusive automotive launch partner for Apple's iTunes Radio through 2013, giving the car maker a few month's worth of uncontested ad content for the streaming music service.
A new report paints Apple as preparing to double the size of its advertising and marketing team as the Cupertino giant continues to move more of its marketing work in-house.
Apple's iAd advertising network, originally designed to monetize third party apps, is growing to take on a new role in supporting iTunes Radio with new audio and video spots, and top advertisers are eager to participate.
Apple's forthcoming iTunes Radio service, set to debut with the launch of iOS 7, has already attracted some premium brands for advertisers, including Proctor & Gamble, Pepsi, Nissan and McDonald's, according to a new report.
Apple's new automotive initiative with iOS in the Car a prime focus for the company. Here's a look at the strategy behind it, and the company's options for bringing the new feature to market next year.
Opera Mediaworks has released its latest "State of the Mobile Web" report, noting that Apple's iOS platform continues to generate the most revenue, with iPhone maintaining a slight lead over all Android phones combined and the iPad capturing over 92 percent of tablet ad revenue.
Open Source enthusiasts love to tell you Android is winning, and that it is winning because it is open. But they're wrong on both counts. The history of computing makes that abundantly clear, as do the current leaders in profitability.
New APIs and user-facing features aren't the only things Apple pushed out to developers at this week's Worldwide Developers Conference, as the iPhone maker has also expanded its iAd platform in an effort to make it more appealing to app publishers.
Apple's iAd network will serve both visual and audio advertisements as part of the company's forthcoming "iRadio" initiative, according to a new report.
Ahead of a possible "iRadio" debut at WWDC, Apple is now reported to be shifting its advertising strategy to take advantage of businesses looking to reach consumers through the company's Internet radio service.
Apple's iAd for iPhone and iPad gained a bit more legitimacy this month as it received accreditation from a major advertising body, making it the first mobile platform to achieve the distinction.
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AppleInsider Staff
Shane Cole
Daniel Eran Dilger
Kevin Bostic
Sam Oliver
Katie Marsal
