Apple could choose to make this year's 5.8-inch iPhone X successor $100 cheaper at $899, reserving the old pricetag for a new 6.5-inch device, according to one analyst.
Apple may not be reliant on massive seasonal sales of the iPhone going forward for steady revenue growth, if a new analyst report is accurate.
After two decades of being stuck inside 1 Infinite Loop, Apple began building an expansive new Campus 2 now called Apple Park. In parallel, it leased a third large development known as AC3. But the company isn't finished. It's expanding in other directions and has already planned out another major campus in Silicon Valley with a capacity larger than the Spaceship. Here's a look.
What Dropbox plans to do with the $648 million it will generate in the initial public offering isn't yet clear.
Apple's share price has closed at a new all-time high, ending the trading day at $179.98, exceeding the previous record closing price of $179.26 but narrowly missing the elusive $180 milestone.
A finance professor nicknamed Wall Street's "dean of valuation" claimed on Monday that between Apple, Alphabet, Amazon, and Facebook, Apple is offering the best performance for investors.
The "Oracle of Omaha" Warren Buffett continues his recent run of buying massive amounts of Apple stock, with Berkshire Hathaway having only one stock with more value in total.
Members of Apple's board of directors this week received automatic grants of restricted stock units worth $262,000 as of Thursday, according to U.S. Securities and Exchange Commission filings.
Fueled by a trio of new product categories, Apple's all-encompassing "other products" are poised to become the company's fastest growing segment, further fueled by the recent launch of HomePod.
Legendary investor Warren Buffett's Berkshire Hathaway continued to bet big on Apple over the fourth quarter 2017, raising its stake in the tech giant by 23.3 percent to hit 165.3 million shares, according to a Securities and Exchange Commission filing.
A proposal to create an Apple human rights committee was defeated in voting during Tuesday's shareholders meeting, AppleInsider can confirm.
Later this morning, Apple is holding its 42nd annual shareholder meeting at its new Apple Park facilities for the first time, offering some members of the public a glimpse inside its new headquarters. However, this year attending the meeting requires a pre-arranged registration; shareholders of record who simply show up have been put on notice that the event is already at capacity.
Investment firm Goldman Sachs initiated coverage of the investment world's largest company, Apple, this week, and set things off with a pessimistic tone, projecting the stock price will stay relatively flat over the next year.
As it gets ready to bring billions in foreign cash back to the U.S., Apple is also reportly drawing back on its purchases of corporate bonds.
To keep growing services revenues, Apple may want or need to bundle hardware and services into a single subscription, according to one analyst.
As per usual, Apple accelerated investments in research and development operations over its first fiscal quarter of 2018, spending more than $3.4 billion on new hires and initiatives that will keep the company competitive in a fast-paced tech market.
Apple delivered record revenue in its holiday quarter, but went about it in a way different than investors expected, leaving analysts to rethink their so-called "super cycle" predictions for iPhone X unit sales growth. But with the average selling price of new iPhones soaring to unexpected highs, analysts remain bullish on the company's prospects in the months to come.
Not only was Apple's holiday quarter of 2017 a hard compare to previous year's numbers because of three flagship models, but the year-ago quarter had an extra sales week. AppleInsider breaks down the numbers for a closer look at Apple's earnings, on a "average per week" basis.
The addition of the iPhone X that commanded a steeper premium than ever before has made Apple's financial quarter an interesting one. The changes over time are best illustrated graphically, showing the magnitude of the quarter, as compared to quarters of years past.
Apple is looking to reduce its gigantic cash hoard to become "net cash neutral" over time, according to CFO Luca Maestri, suggesting the company is planning to mete out dividends, accelerate stock buybacks or perhaps increase mergers and acquisitions operations.
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Roger Fingas
Mike Wuerthele
Daniel Eran Dilger
Stephen Silver
Malcolm Owen
Mikey Campbell
Neil Hughes
Mike Wuerthele and Malcolm Owen
