Apple's Super Bowl: Tim Cook mobbed in NYC for iPhone 17 launch

Apple CEO Tim Cook celebrating the iPhone 17 launch with crowds of buyers at Apple Fifth Avenue in New York, comparing it to the Super Bowl, calling it Apple's most important day of the year — and insisting tariffs played no part in price rises.

William Gallagher 8 months ago 8

Cook talks iPhone Air battery, glass investment in Corning factory visit

Apple CEO Tim Cook used a visit to a Corning plant to promote the new iPhone range, and to discuss Apple's investment to increase glass production for the iPhone in the United States.

Malcolm Owen 8 months ago 2

Apple exec likes that customers will struggle to choose between iPhone Air & Pro

The iPhone Air is a compromise between form and function, and customers are very aware of that. Apple VP of Industrial Design says she's happy that the latest model is a tough choice.

Wesley Hilliard 8 months ago 10

Apple Watch was launched 11 years ago on September 9, 2014

It feels like there's always been an Apple Watch, but even more than a decade after it was announced, it's also still a product that somehow feels new. Yet as well as all these years it's been on sale, you can trace rumors of Apple's work on it back at least another five to around 2010.

William Gallagher 9 months ago 7

Trump says U.S. will strike back if EU keeps fining tech giants

President Trump has warned that the U.S. could retaliate against Europe over multibillion-dollar penalties on Google and Apple, escalating long-running trade tensions.

Amber Neely 9 months ago 22

Trump promises steep new chip tariffs, Apple likely safe

President Trump has again said the long-promised semiconductor tariffs are coming very shortly, and will be harsh. But, he also implies that Apple and the rest of US big tech will not be hit by them.

William Gallagher and Mike Wuerthele 9 months ago 7

Cook praises Trump's leadership in White House dinner

Tim Cook joined other Big Tech CEOs with the notable absence of Elon Musk for a dinner at the White House, and took the opportunity to thank Trump for his focus on innovation.

William Gallagher and Mike Wuerthele 9 months ago 25

The road to $3 trillion — Tim Cook took charge of Apple on August 24, 2011

While he'd filled in for Steve Jobs before, August 24, 2011 was the day when Apple formally became Tim Cook's company, and since then he's built Apple from merely huge to a financial juggernaut.

William Gallagher 9 months ago 9

Tim Cook's gift to Trump is mocked by 'South Park'

Continuing the current season's series of digs at Trump, "South Park" has now lampooned Tim Cook's presentation to him of a commemorative plaque.

William Gallagher 9 months ago 22

Six years later, the Apple Card is a huge but controversial success

On August 20, 2019, Apple officially launched Apple Card with any US citizen able to apply. Since then it's been a hit, but it's faced controversy over everything from low reward rates to alleged sex discrimination — and Apple's partner wanting to pull out.

William Gallagher 9 months ago 39

Apple exempt from 100% semiconductor tariffs, thanks to its $100B U.S. investment

Apple has secured an exemption from the Trump administration's 100% semiconductor import tariff, but it's not clear how much this will impact Apple's bottom line.

Marko Zivkovic 10 months ago 7

Apple's existing U.S. manufacturing partners main beneficiaries of new $100B investment

Apple will be making another $100 billion investment to enhance the company's manufacturing facilities in the United States, but there are no new companies named, nor any efforts to move full device assembly to the US.

Malcolm Owen 10 months ago 7

Tim Cook will be at the White House for US investment announcement

Apple CEO Tim Cook will be joining President Donald Trump at the White House on Wednesday afternoon to jointly announce Apple's $100 billion U.S. investment.

Malcolm Owen 10 months ago 21

Apple expected to announce another $100B U.S. manufacturing investment

After an early-morning tease, further reports claim that Apple will invest another $100 billion into manufacturing in the United States, and President Donald Trump is expected to announce it on Wednesday alongside CEO Tim Cook.

Malcolm Owen 10 months ago 10

All hands on deck: Tim Cook, Craig Federighi address Apple employees on AI, Siri

On Friday afternoon, Apple CEO Tim Cook and senior vice president Craig Federighi addressed Apple Park employees, discussing the scope and scale of artificial intelligence, Siri, and the road forward for Apple.

Mike Wuerthele 10 months ago 28

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