Malcolm Owen
Apple CEO Tim Cook has used his Twitter account to hype up what he is describing as Apple's best ever WWDC, hours before Monday's keynote presentation.
Apple is preparing to hold the 2023 edition of its Worldwide Developer Conference on Monday, and as usual, Tim Cook is promoting the event on the micro-blogging network.
The first tweet for the event was posted late on Sunday, with Cook explaining that he met students from "all over the world" who've worked on a variety of instruments. He highlights one app that turns an iPhone into a musical instrument, and another that "brings the experience of reading braille to iPad through haptic feedback."
As we get ready to kick off #WWDC23 tomorrow, I met with students from all over the world who are creating apps that turn iPhone into musical instruments and bring the experience of reading braille to iPad through haptic feedback. Excited for what's to come! pic.twitter.com/LpOTFmPmvP
— Tim Cook (@tim_cook) June 5, 2023
Along with photos of Cook with students at Apple Park, as well as teleconferencing with others, he claims he is "Excited for what's to come!"
A second tweet from Monday is more event-focused, with the CEO insisting WWDC "is always one of my favorite moments of the year." For 2023, he adds "this one is going to be our best ever."
WWDC is always one of my favorite moments of the year — and this one is going to be our best ever! Tune in for our special event at 10 a.m. PT pic.twitter.com/SmkLT3VXld
— Tim Cook (@tim_cook) June 5, 2023
Though Cook doesn't offer hints of what to expect during the keynote, he does say that followers should watch the special event from 10 a.m. PT, 1 p.m. eastern.
The tweet also features the Apple logo animation, bearing the words "Code new worlds."
AppleInsider is covering the news from Apple's WWDC 2023 Keynote, as well as providing extensive analysis after the presentation.
Andrew O'Hara
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6 Comments
LOL This would only be news if he had said it wasn't their best ever. Although this time I think it's likely that I'll agree it'll be their best, at least while Cook has been at the helm.
Cue the Tim Cook "Good moaning" and his clasped hands praying to...Steve Jobs himself?
I really admire Tim Cook, but I think he says these same exact words at every keynote and product announcement.
For anyone who has worked in corporate America, it's called "marketing". Music artists say it all the time too - "This is my best album." Best = open your wallets. :)