Apple shipped 1.3 million fewer iPhones to Europe in the second quarter, analysis of the smartphone market has revealed, a fall of 17% year-on-year, meanwhile Android-based rivals Xiaomi and Samsung are seeing considerable shipment growth over the same period.
Apple's share of the global smartphone market fell year-over-year in the June quarter from 11.3% to 10.1%, attributable by a research firm mostly because of better performance by Chinese vendors and Korea's Samsung.
Apple's Memoji concept has been 'borrowed' by another smartphone vendor, but Xiaomi's take on it is a seemingly direct copy of the iPhone's personalized 3D avatar feature, complete with the extremely similar name 'Mimoji.'
Xiaomi took the unusual step of reporting its smartphone shipments for the March quarter, which it issued in response to phone shipment data it said was "inaccurate and unfair, and deviates from our actual performance in terms of shipment of smartphones." Apple neither reported iPhone units nor took issue with IDC's data, despite its shipments clearly being undercounted by a margin more than twice as large.
The global smartphone market is "effectively in a recession," Strategy Analytics claims, with the firm's estimates suggesting Apple is holding its own in a declining marketplace despite showing minimal growth in its latest results.
Smartphone shipments in China are continuing to drop year-over-year. Not only is Apple holding on to estimated sales volume in the country, but the iPhone X and iPhone 8 Plus are both on the list of top five smartphones sold in the country.
It's not news that Apple is grabbing all the profits in the smartphone industry. But new data shows that Apple's most expensive new iPhone flagships are accomplishing this largely on their own, indicating that analyst chatter about smartphone users really wanting cheaper devices is totally delusional.
Xiaomi is aiming to enter the U.S. smartphone market by the end of 2018, or early 2019 at the latest, the Chinese company's chairman said on Monday, speaking on the sidelines of China's yearly legislative session in Beijing.
Some 8 million Apple Watches may have been sold in the December quarter, allowing Apple to beat out the likes of Fitbit for wearables dominance not just then but during the whole of 2017, according to research published on Thursday.
Last year, Samsung's exploding Galaxy Note 7 created a catastrophically distracting meltdown for the company that enabled Apple to surpass it in total unit sales of smartphones during the winter quarter. This year, Apple has again surpassed sales of all Samsung smartphones in the quarter, except this time it's by virtue of trend-bucking new demand for the innovative, revolutionary iPhone X—without much apparent regard for its price.