Wedbush's Daniel Ives is now saying that Apple stock is worth $400 per share -- a value that he predicted could happen just a week ago assuming everything went well for Apple.

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After leading the pack with an Apple stock price climb in early December, Cowen has done so again just over a month later, hiking the price target to $350 on the strength of Services and the upcoming iPhone lineup.

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Just four days before Apple's crucial holiday quarter earnings report, Rosenblatt Securities has dramatically hiked its target price for Apple stock -- to $250.

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Less than a week before Apple's quarterly earnings report, Bank of America has slightly boosted its target price for Apple to $340.

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DxOMark testing has proven the iPhone 11 to be a very capable device that offers improvements over the iPhone XS Max's dual-camera setup, and with some elements comparable with the Pro models.

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Apple has reportedly tasked chip manufacturing partner Taiwan Semiconductor Manufacturing Co. with increasing production of A-series processors in response to strong demand for this year's iPhone lineup, particularly the relatively low-cost iPhone 11.

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Rumblings out of Apple's East Asian supply chain this week offer fresh insight into this year's iPhone release cycle, with a report on Monday claiming the company's 2020 handsets will be similar in design to the iPhone 11 lineup albeit with a few sizing tweaks.

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Apple's iPhone 11, 11 Pro and 11 Pro Max were the most popular models sold in the United States in the holiday quarter, according to Consumer Intelligence Research Partners, with research also indicating the 2019 launches sold in higher proportions than the 2018 models in their launch quarter.

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Apple premiered two new iPhone 11 ads on Sunday, showing off the Slofie feature in the hands of a pro snowboarder.

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Apple's latest iOS 13.3.1 beta release includes a settings toggle to disable iPhone 11's U1 Ultra Wideband chip, addressing recent concerns that the device is collecting location information without user consent.

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Services revenue, anticipation of a 5g "iPhone 12" in 2020, coupled with surveys demonstrating strong current iPhone 11 demand has led Canaccord Genuity to set a $355 price target on Apple stock.

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Faced with fresh data from China that showed Apple fare much better than the overall market during December, Credit Suisse is boosting its price target on shares of the iPhone maker to $275 but holding firm on its neutral rating.

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New figures estimate Apple's sales of iPhones in China grew 18.7% year over year, even though overall the region saw a decline in smartphone sales.

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Starting on Wednesday, Apple is launching an all-new Night Mode photo challenge for owners of the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.

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This year's new iPhones event surprised us with just how unexpectedly good the phones are, plus just how much else was announced from the new always-on Apple Watch to a 10.2-inch iPad.

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In August, 2019, the Apple Card was officially launched. At the same time, the company had to re-evaluate having people listen to Siri recordings, and the US/China trade tensions got complicated.

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Apple CEO Tim Cook met with ink firm Seiko Advance during his tour of Japan, and the supplier has now revealed more of what it means to be an iPhone color provider.

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Apple is continuing to highlight the high-speed capabilities of the iPhone 11's front-facing camera, by releasing four videos showing how a 'slofie' could be taken on the smartphone with a wide variety of different results on the same theme.

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If you received a new Apple Watch 5, 16-inch MacBook Pro or iPad for the holidays, now is the time to sell your used device(s) for cash with exclusive trade-in bonuses. Put the money toward accessories -- or save it for a rainy day -- the choice is yours.

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Cowen equity research is raising its convictions on shares of Apple, boosting its price target behind near-term momentum in several operating segments and a belief that market share losses in China could potentially be offset by gains in India.

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