If you have accidentally allowed apps to keep tracking you on your iPhone, you may want to change that. Here's how to manage your device's App Tracking Transparency settings.
The majority of iPhone users are asking companies not to track them when faced with an App Tracking Transparency privacy prompt, according to new data.
Apple's App Tracking Transparency feature is causing a 15% to 20% drop in revenue for iOS advertisers, according to a mobile marketing executive.
App Tracking Transparency was only the beginning of blocking trackers, says advertisers, with iCloud Private Relay being the nail in the coffin for fingerprinting on iOS altogether.
Advertisers are reacting to the introduction of Apple's App Tracking transparency by changing their spending strategy, with an increasing shift to ad spends on Android.
A Chinese effort to work around App Tracking Transparency rules has effectively been killed after Apple retaliated by preventing app updates from affected apps from reaching the App Store.
Third-party apps are using workarounds to collect data on users opting out of tracking via iOS' App Tracking Transparency, critics claim, with many apps potentially collecting the same amount of data as they did before ATT was implemented.
An academic study backed by Facebook, calls Apple's iOS 14 App Tracking Transparency feature "pernicious," and claims it is using privacy as a guise for its anti-competitive measures.
Apple has shared a new privacy-focused ad highlighting how its App Tracking Transparency feature stops various kinds of tracking on the iPhone.
According to data from the Post-IDFA Alliance, only 36.5% of iOS 14.5 users are opting in to ad tracking, which is causing an advertiser exodus to Android.
Apple appears to be rolling out a fix for a bug that in some cases would prohibit users from enabling App Tracking Transparency functionality, a problem that was supposedly remedied with the release of iOS 14.5.1 earlier in May.
Google is set to announce new privacy initiatives during Google I/O, but it appears that the Android changes will stop short of Apple's App Tracking Transparency and other programs.
Twitter has added a new splash page asking users to enable ad tracking in compliance with new Apple App Tracking Transparency rules in iOS 14.5.
Apple's brand loyalty has increased to 93% after the rollout of new products and features like AirTag and App Tracking Transparency, with most users agreeing with the privacy change in iOS 14.5.
Unity Technologies reported earnings on Tuesday, and while overall guidance for the coming year is better than expected, the company anticipates Apple's new ad targeting rules to shave $30 million from its annual revenue.
An ongoing analysis of Apple's App Tracking Transparency tool claims 96% of users in the U.S. are opting out of the ad tracking feature which launched in April.
Facebook is considering adding new screens for both its main app and Instagram, to educate users that enabling tracking under Apple's App Tracking Transparency policy will "help keep" the apps free to use.
Almost 10,000 iOS apps have adopted permission prompts to conform with Apple's App Tracking Transparency less than a week after the feature rolled out, according to a new report.
Facebook in a note to advertisers explained how Apple's App Tracking Transparency feature in iOS 14.5 will restrict availability of ad targeting and metrics tools, and potentially impact audience engagement.
Facebook warned investors about "ad targeting headwinds" because of Apple's App Tracking Transparency, despite changing its tune on the matter earlier in April.
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Malcolm Owen
Mike Peterson
Wesley Hilliard
William Gallagher
AppleInsider Staff
Mikey Campbell
