Apple says the user response to its App Tracking Transparency feature has been "tremendous," and reiterated that the feature is meant to put a user in control of their own privacy.
Chinese e-commerce giant Alibaba recently held a meeting of executives to discuss concerns about Apple's new App Tracking Transparency privacy feature.
App developers cannot bribe users into allowing tracking within an app, Apple has warned, with apps prevented from performing a number of actions to try and influence what a user selects in the App Tracking Transparency notification.
Apple's introduction of App Tracking Transparency could be beneficial to its own advertising business, with ad executives claiming clients could gain more data about ad performance for iOS devices than through third-party platforms.
Facebook on Monday confirmed it will hew to Apple's new App Tracking Transparency rules by showing a permission prompt when its iOS app is first opened, though the company expects the feature rollout will take weeks.
Users on Monday reported that Apple's App Tracking Transparency feature, enabled with the release of iOS 14.5, is not functioning as intended, disallowing some from permitting app requests to track.
The development of App Tracking Transparency was performed in a way to give users "a meaningful choice" about their privacy, Apple software chief Craig Federighi explained in an interview on Monday.
App Tracking Transparency is here with iOS 14.5 and Apple has detailed the feature in a new privacy ad spot.
German media and advertising companies have filed a complaint with the country's competition regulator, accusing Apple of antitrust abuse with the introduction of App Tracking Transparency.
As App Tracking Transparency is about to affect the marketing industry, Apple is reportedly working to expand its own advertising business with new App Store ads.
All apps submitted to the App Store must have App Tracking Transparency enabled on April 26.
Apple will give users the ability to opt-out of ad tracking in iOS 14.5, and some developers are concerned this will dramatically impact their revenue and ability to compete.
Apple CEO Tim Cook has clarified that the company is "not against digital advertising" ahead of the release of the App Tracking Transparency privacy feature.
As Apple's App Tracking Transparency feature nears in iOS 14, some ad firms may be resorting to "server-to-server fingerprinting" to get around the privacy restrictions.
Procter & Gamble reportedly worked with the Chinese Advertising Agency to test a new data harvesting tool meant to bypass Apple's imminent App Tracking Transparency privacy feature.
Apple's new privacy mechanisms in its App Tracking Transparency feature will allow users to opt out of other types of tracking beyond the company's IDFA tag.
Apple has updated its "A Day in the Life of your Data" report to include new information about ad auctions and attribution, as well as some of Apple's own ad privacy endeavors.
Apple is reminding developers to update their apps for the launch of the App Tracking Transparency privacy feature in iOS 14.5, iPadOS 14.5, and tvOS 14.5.
Parler could still return to the App Store, according to Apple CEO Tim Cook in a podcast interview, in a wide-ranging discussion covering Apple's inbound App Tracking Transparency measures, political engagements, and much more.
Apple is warning Chinese app developers and companies not to bypass its upcoming App Tracking Transparency privacy feature, according to a new report.
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Mike Peterson
Malcolm Owen
Mikey Campbell
Wesley Hilliard
William Gallagher
