Apple research reveals potential of future Apple Intelligence tools

Apple has published two new research papers on its Machine Learning blog, detailing an AI model for improved photogrammetry and another that acts as a video-related personal assistant.

Marko Zivkovic 1 year ago 1

Apple discontinuing support for older Home architecture with iOS 19

The original Apple Home architecture will officially lose support with the release of iOS 19, and users are already being encouraged to update ahead of the discontinuation.

Marko Zivkovic 1 year ago 4

Apple's spooky 'Mac to School' ads highlight must-have Mac features for students

Apple is getting ahead of the back-to-school rush with a trio of creepy, college-themed ads aimed at students — just in time for graduation season.

Amber Neely 1 year ago 2

Apple rebrands its advertising business as 'Apple Ads'

As Apple expands its advertising business, the company has renamed its former "Apple Search Ads" to "Apple Ads," reflecting the expansion of ad placement.

Amber Neely 1 year ago 4

China calls Trump's trade war a joke, jumps tariffs on U.S. goods to 125%

In the latest trade back-and-forth, China has surged its tariff rate on US goods from 84% to 125%, at the same time saying it won't negotiate if the U.S. continues to engage in "trade blackmail."

Amber Neely 1 year ago 45

Trump's belief that iPhone manufacturing could quickly move to the US is wrong

President Trump believes iPhone manufacturing could shift to the US very quickly. He's wrong — it won't happen during his term, if it happens at all.

Marko Zivkovic and Mike Wuerthele 1 year ago 24

iPhone 17 Pro predicted to cost over $2000 because of Trump tariffs

Apple's iconic iPhone may soon cost you about double what it costs now, as analysts predict a 43% price increase in response to U.S. tariffs on imports from China and elsewhere in the world.

Marko Zivkovic 1 year ago 29

Epic Games chief Tim Sweeney calls Apple a 'gangster-style' business

The tirades of Epic Games CEO Tim Sweeney against Apple continue, with Sweeney calling the company a "gangster-style" business while completely ignoring that his company also charges developers to make and distribute games.

Marko Zivkovic 1 year ago 3

Trump's 'Liberation Day' tariffs hit every one of Apple's international manufacturing partners

Donald Trump's so-called "Liberation Day" has become a potentially expensive event for Apple, as tariffs are applied against imports from every foreign country in the Apple supply chain.

Malcolm Owen 1 year ago 44

Apple donates to relief efforts after Myanmar-Thailand earthquake

Apple CEO Tim Cook took to X.com to announce that the company would be making donations to relief efforts following a 7.7 magnitude earthquake affecting Myanmar and Thailand.

Charles Martin 1 year ago 3

Justice Department demands Google sell off Chrome in new filing

Following a court ruling that Google has abused its monopoly in search and online advertising, the judge in the case will consider proposed remedies from both the US Department of Justice as well as Google.

Charles Martin 1 year ago 15

Apple won't comment on $3.2 million fine for mishandling data in South Korea

The South Korean government has levied fines against Apple after it was found using illegally obtained data to predict when users couldn't pay for App Store purchases — and Apple's representatives aren't in the mood to talk about it.

Amber Neely 1 year ago 1

President Trump is irritated about Apple not completely killing DEI initiatives

President Trump has weighed in on Apple's "culture of belonging" with a single post to Truth Social — and it's about what you'd expect.

Mike Wuerthele 1 year ago 44

Jony Ive reveals his iMac design took just three weeks

Famed Apple designer Sir Jony Ive has told the BBC about working with Steve Jobs, creating the iMac, and his decision to leave the company to create his own firm.

Charles Martin 1 year ago 10

EU pushes forward with Apple antitrust investigation despite Trump's criticisms

In the interest of what it calls fairness and stability, the European Union has decided to push forth with anti-trade investigations into companies like Apple, Meta, and X, hoping to reach a conclusion by March.

Amber Neely 1 year ago 15

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