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Topic: iAd

After iAd's death, Apple will move Apple News ad sales to NBCUniversal -- report

11/07/2016, 01:11 pm

Apple is shunting responsibility for the ads seen on Apple News to NBCUniversal's ad sales department, and is keeping all other details of the now defunct iAd service intact for content producers, according to a recent report.

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Apple reminds developers of impending iAd App Network shutdown, APIs to be deprecated

05/18/2016, 09:05 pm

Apple in an email blast on Wednesday reminded developers of the impending iAd App Network shutdown that will bring an end to monetization revenues and app promotion on June 30, as scheduled.

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Apple 'privacy czars' put clamps on products like Siri & iAd - report

03/21/2016, 09:03 am

Three "privacy czars" at Apple must sign off on any product collecting customer data, and have had a major impact on technologies like iAd, Siri, and Spotlight, a report revealed on Monday.

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Apple outlines News app ads, includes 'native ads' that display directly in content feeds

03/14/2016, 06:03 pm

Apple is preparing to expand its content-aggregating News app to support advanced advertising assets, with some specifications allowing for so-called "native ads" that appear in users' feeds inline with regular articles.

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Apple promises to compensate for iAd layoffs with new job openings

01/18/2016, 02:01 pm

The decision to scale back iAd will see some people lose sales jobs, although new positions should be created to compensate, an Apple spokesman acknowledged on Monday.

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After abandoning iAd revenue, Apple Inc can reintroduce an ad-free internet

01/18/2016, 01:01 am

Apple's five year effort to radically enhance iOS app advertising with its own ad sales has now been scuttled. That opens the door for an even more radical rethinking of how to monetize apps and Internet services, one that is clearly differentiated from the incessant adware associated with Android, Windows and the open web.

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This week on AppleInsider: New betas, iAd flies the white flag, Apple Music hits 10M users & more

01/16/2016, 05:01 am

Apple news was perhaps mercifully quiet this week -- but the company did hit important milestones with Mac sales and Apple Music, while finally giving up the ghost for its long-suffering iAd division.

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Apple to shut down iAd App Network on June 30

01/15/2016, 05:01 pm

Apple on Friday announced plans to cease iAd App Network operations at the end of June, ending one facet of the company's six-year play at the mobile advertising market.

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Apple to reportedly exit ad business, hand over iAd management to publishers

01/13/2016, 04:01 pm

Nearly six years after its debut, Apple is reportedly planning to take a much less active role in its in-house iAd advertising platform, as it intends to hand over ad management duties -- and revenue -- to publishers in the near future.

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Federal appeals court declines to stay Smartflash case against Apple

07/30/2015, 03:07 pm

On Thursday, the U.S. Court of Appeals for the Federal Circuit refused to stay proceedings in Smartflash's patent lawsuit against Apple, potentially paving the way for Smartflash claiming recalculated damages.

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Ad business startup Drawbridge snags iAd Marketplace exec to bolster user tracking services

07/13/2015, 05:07 pm

Former head of Apple's iAd Marketplaces Winston Crawford left the company earlier in July to take on the role of COO at Drawbridge, a startup that provides advertisers with granular cross-platform user engagement statistics.

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Apple seeks new global communications manager for its iAd network

05/12/2015, 11:05 am

Apple on Tuesday began searching for a new global communications mangager for iAd, its iOS-based mobile advertising network, marking another high-level position opened up to the public.

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Apple debuts programatic iAd buys on iTunes Radio, 'Customer Match' demographic targeting

03/19/2015, 07:03 pm

Apple on Thursday officially started accepting programatic, or automated, iAd buys for iTunes Radio and rolled out a new user targeting feature called Customer Match.

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Apple to reportedly bolster iAd user targeting with phone numbers and emails

03/05/2015, 05:03 pm

According to a report on Thursday, Apple's iAd division is looking to reinvigorate sales, and will soon allow third-party agencies to provide demographic targeting information to advertisers, including matching of phone numbers, emails and other data.

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Apple partners with Miami-based marketing firm to push iAds in Latin America

01/14/2015, 09:01 am

Apple continues to work behind the scenes to grow its struggling iAd platform, with its latest efforts focused on improving the service in Latin America.

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Apple officially begins selling automated iAds in bid to boost mobile advertising business

11/21/2014, 12:11 pm

Apple and a series of partners officially announced on Friday that the iAd network is now accepting "programmatic" mobile advertisement purchases, in a change that brings Apple in-line with other ad services.

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Apple to offer automated iAds, catching up with rival mobile advertisers

11/19/2014, 10:11 am

Apple's continuously evolving iAds network is expected to soon begin offering automated, "programmatic" advertising for the first time, offering a feature that has become popular on rival networks.

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Apple makes iAd available in 70 more countries, now active in 95 regions

10/28/2014, 07:10 pm

Apple on Tuesday announced to developers that it has extended iAd support to an additional 70 countries, with the advertising network now in 95 countries around the world.

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Apple planning to bring Apple Pay support to iAd with new buy buttons - report

10/22/2014, 12:10 pm

Tap-to-buy quick purchasing buttons with support for Apple Pay may be coming to Apple's iAd mobile advertising network as soon as this fall, according to a new report.

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Apple rolls out full-screen interstitial and pre-roll video iAds, expands to Russia and Switzerland

08/26/2014, 05:08 pm

In a notice to developers on Tuesday, Apple announced availability of new iAd options including pre-roll video and full-screen interstitial banner ads for iOS apps, as well as support for Russia and Switzerland.

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