Apple promises to compensate for iAd layoffs with new job openings

The decision to scale back iAd will see some people lose sales jobs, although new positions should be created to compensate, an Apple spokesman acknowledged on Monday.

Roger Fingas 10 years ago 4

After abandoning iAd revenue, Apple Inc can reintroduce an ad-free internet

Apple's five year effort to radically enhance iOS app advertising with its own ad sales has now been scuttled. That opens the door for an even more radical rethinking of how to monetize apps and Internet services, one that is clearly differentiated from the incessant adware associated with Android, Windows and the open web.

Daniel Eran Dilger 10 years ago 84

This week on AppleInsider: New betas, iAd flies the white flag, Apple Music hits 10M users & more

Apple news was perhaps mercifully quiet this week — but the company did hit important milestones with Mac sales and Apple Music, while finally giving up the ghost for its long-suffering iAd division.

Roger Fingas 10 years ago 1

Apple to reportedly exit ad business, hand over iAd management to publishers

Nearly six years after its debut, Apple is reportedly planning to take a much less active role in its in-house iAd advertising platform, as it intends to hand over ad management duties — and revenue — to publishers in the near future.

Mikey Campbell 10 years ago 22

Federal appeals court declines to stay Smartflash case against Apple

On Thursday, the U.S. Court of Appeals for the Federal Circuit refused to stay proceedings in Smartflash's patent lawsuit against Apple, potentially paving the way for Smartflash claiming recalculated damages.

Roger Fingas 10 years ago 15

Ad business startup Drawbridge snags iAd Marketplace exec to bolster user tracking services

Former head of Apple's iAd Marketplaces Winston Crawford left the company earlier in July to take on the role of COO at Drawbridge, a startup that provides advertisers with granular cross-platform user engagement statistics.

Mikey Campbell 10 years ago 15

Apple seeks new global communications manager for its iAd network

Apple on Tuesday began searching for a new global communications mangager for iAd, its iOS-based mobile advertising network, marking another high-level position opened up to the public.

Roger Fingas 11 years ago 6

Apple debuts programatic iAd buys on iTunes Radio, 'Customer Match' demographic targeting

Apple on Thursday officially started accepting programatic, or automated, iAd buys for iTunes Radio and rolled out a new user targeting feature called Customer Match.

Mikey Campbell 11 years ago 23

Apple to reportedly bolster iAd user targeting with phone numbers and emails

According to a report on Thursday, Apple's iAd division is looking to reinvigorate sales, and will soon allow third-party agencies to provide demographic targeting information to advertisers, including matching of phone numbers, emails and other data.

AppleInsider Staff 11 years ago 49

Apple partners with Miami-based marketing firm to push iAds in Latin America

Apple continues to work behind the scenes to grow its struggling iAd platform, with its latest efforts focused on improving the service in Latin America.

Katie Marsal 11 years ago 4

Apple officially begins selling automated iAds in bid to boost mobile advertising business

Apple and a series of partners officially announced on Friday that the iAd network is now accepting "programmatic" mobile advertisement purchases, in a change that brings Apple in-line with other ad services.

AppleInsider Staff 11 years ago 41

Apple to offer automated iAds, catching up with rival mobile advertisers

Apple's continuously evolving iAds network is expected to soon begin offering automated, "programmatic" advertising for the first time, offering a feature that has become popular on rival networks.

Katie Marsal 11 years ago 39

Apple makes iAd available in 70 more countries, now active in 95 regions

Apple on Tuesday announced to developers that it has extended iAd support to an additional 70 countries, with the advertising network now in 95 countries around the world.

AppleInsider Staff 11 years ago 12

Apple planning to bring Apple Pay support to iAd with new buy buttons - report

Tap-to-buy quick purchasing buttons with support for Apple Pay may be coming to Apple's iAd mobile advertising network as soon as this fall, according to a new report.

Sam Oliver 11 years ago 22

Apple rolls out full-screen interstitial and pre-roll video iAds, expands to Russia and Switzerland

In a notice to developers on Tuesday, Apple announced availability of new iAd options including pre-roll video and full-screen interstitial banner ads for iOS apps, as well as support for Russia and Switzerland.

Mikey Campbell 11 years ago 13

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