01/14/2015, 09:01 am
Apple continues to work behind the scenes to grow its struggling iAd platform, with its latest efforts focused on improving the service in Latin America.
11/21/2014, 12:11 pm
Apple and a series of partners officially announced on Friday that the iAd network is now accepting "programmatic" mobile advertisement purchases, in a change that brings Apple in-line with other ad services.
11/19/2014, 10:11 am
Apple's continuously evolving iAds network is expected to soon begin offering automated, "programmatic" advertising for the first time, offering a feature that has become popular on rival networks.
10/28/2014, 07:10 pm
Apple on Tuesday announced to developers that it has extended iAd support to an additional 70 countries, with the advertising network now in 95 countries around the world.
10/22/2014, 12:10 pm
Tap-to-buy quick purchasing buttons with support for Apple Pay may be coming to Apple's iAd mobile advertising network as soon as this fall, according to a new report.
08/26/2014, 05:08 pm
In a notice to developers on Tuesday, Apple announced availability of new iAd options including pre-roll video and full-screen interstitial banner ads for iOS apps, as well as support for Russia and Switzerland.
05/30/2014, 01:05 pm
Apple's mobile advertising efforts are expected to increase this year, when the company is reportedly planning to have locally targeted ads air on iTunes Radio, and will also begin promoting iTunes content through its own iAd network.
05/23/2014, 12:05 am
Apple on Thursday issued an update to its iAd Producer tool, bringing support for the creation of full-screen banner ads for iPhone and the ability to upload Producer projects to iAd workbench, among other minor improvements.
04/11/2014, 02:04 pm
Apple has reportedly banned British iTunes Radio competitor Bloom.fm from advertising on iAd, even as Apple looks set to expand its own digital reach by adding four new creative agencies to its outside advertising team.
04/01/2014, 02:04 pm
Apple is working to expand its iAd mobile advertising platform, making the "Workbench" tool for ad creation available to anyone with an Apple ID, and also enabling the ability to run short videos within ads.
03/05/2014, 03:03 pm
Advertisers may soon gain a new way to reach users with Apple's iAd service, as the iPhone maker is reportedly poised to make a new full-screen "interstitial" advertising option available later this year.
02/18/2014, 01:02 pm
Apple's refusal to open its vast trove of purchase data and demographic information to advertisers is said to be the principal factor inhibiting the growth of the company's nascent iAd platform.
12/16/2013, 05:12 pm
Apple has reportedly shifted its iAd sales team's focus toward bringing in advertisers for the nascent iTunes Radio service, with plans to move the company's advertising business to a new real-time bidding system.
11/20/2013, 10:11 am
"Smart TVs" are bringing PC-style spyware and banner ads to the living room, collecting detailed logs of data that include every time the channel is changed and the names of every media file watched. In the case of sets from LG, data is being sent to the factory unencrypted, even after users attempt to turn the data collection off.
09/30/2013, 04:09 pm
09/23/2013, 06:09 pm
Nissan on Monday announced that it will be the exclusive automotive launch partner for Apple's iTunes Radio through 2013, giving the car maker a few month's worth of uncontested ad content for the streaming music service.
09/09/2013, 12:09 pm
A new report paints Apple as preparing to double the size of its advertising and marketing team as the Cupertino giant continues to move more of its marketing work in-house.
09/04/2013, 02:09 pm
Apple's iAd advertising network, originally designed to monetize third party apps, is growing to take on a new role in supporting iTunes Radio with new audio and video spots, and top advertisers are eager to participate.
08/20/2013, 02:08 pm
Apple's forthcoming iTunes Radio service, set to debut with the launch of iOS 7, has already attracted some premium brands for advertisers, including Proctor & Gamble, Pepsi, Nissan and McDonald's, according to a new report.
07/27/2013, 12:07 pm
Apple's new automotive initiative with iOS in the Car a prime focus for the company. Here's a look at the strategy behind it, and the company's options for bringing the new feature to market next year.