Feature

WWDC 2011 banners at Moscone Center show new iCloud icon

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Apple is working to prepare San Francisco's Moscone Center West for the company's 2011 Worldwide Developer Conference to be held next week.

This morning, workers were putting the finishing touches on the giant white Apple logos that are applied to the sides of the convention hall, located in the South of Market area just two blocks from the company's flagship Union Square retail store.

Inside, a huge banner depicts Mac OS X Lion, iOS 5, and iCloud as being the three components adding up for WWDC 2011. Additional banners hung from the ceiling are still under wraps.

In previous years, Apple has kept some of these banners under wraps until the Keynote presentation.

Comments (103)

freethinker

said about 11 years ago

Quote:

Originally Posted by AppleInsider

Apple is working to prepare San Francisco's Moscone Center West for the company's 2011 Worldwide Developer Conference to be held next week.

This morning, workers were putting the finishing touches on the giant white Apple logos that are applied to the sides of the convention hall, located in the South of Market area just two blocks from the company's flagship Union Square retail store.

Inside, a huge banner depicts Mac OS X Lion, iOS 5, and iCloud as being the three components adding up for WWDC 2011. Additional banners hung from the ceiling are still under wraps.

In previous years, Apple has kept some of these banners under wraps until the Keynote presentation.

When do you think iOS 5.0 will be available to download after the announcement? How does Apple normally do this?

Also, do you think 1 more thing will be iPhone 4GS?

smiles77

said about 11 years ago

Interesting icon for iCloud. The Lion and iOS 5 are clearly from the login screen and app icons respectively, but the iCloud one looks like a brushed metal iDisk icon, perhaps indicating an app? They definitely look to be integrated somehow.

Update: on second thoughts, the iCloud icon looks almost like the power button from the pre-unibody MacBook Pros. Not sure if there's any relation to physical hardware, but...

alphajack7

said about 11 years ago

I predict the "cloud" will be Time Magazine's Man of the Year for 2011 or maybe 2012.

prof. peabody

said about 11 years ago

Quote:

Originally Posted by AppleInsider

Apple is working to prepare San Francisco's Moscone Center West for the company's 2011 Worldwide Developer Conference to be held next week. ...

That Cloud icon is kinda strange. The metal suggests a safe?

I quite prefer the current one.

addabox

said about 11 years ago

You know, many folks have been saying that the unprecedented pre-announcment of the big reveal at WWDC suggests there's a lot more to iCloud services than just a digital locker for music and movies.

Putting the iCloud icon on an equal footing with Lion and iOS 5 really reinforces that idea-- the layout suggests fundamental integration across Apple's product line.